Tue, 23 Oct 2018 00:00:00 -0400 Tue, 23 Oct 2018 00:00:00 -0400 http://blogs.law.harvard.edu/tech/rss en-us Marketing - New Books & Movies - University of New Hampshire Library http://www.library.unh.edu/new-books/40/rss New titles acquired by the University of New Hampshire and UNH-Manchester libraries. (c)2018, The University of New Hampshire Library Handbook of marketing analytics : methods and applications in marketing management, public policy, and litigation support / edited by Natalie Mizik, Dominique M. Hanssens http://librarycatalog.unh.edu/record=b5129320 http://librarycatalog.unh.edu/record=b5129320#110263 Tue, 23 Oct 2018 00:00:00 -0400 Principles of marketing engineering and analytics / Gary L. Lilien, the Pennsilvania State University, Arvind Rangaswamy, the Pennsilvania State University, Arnaud De Bruyn, ESSEC Business School, France http://librarycatalog.unh.edu/record=b5116958 http://librarycatalog.unh.edu/record=b5116958#110186 Tue, 16 Oct 2018 00:00:00 -0400 Streetwise marketing plan : winning strategies for every small business / by Don Debelak Holbrook, Mass. : Adams Media, ©2000 http://librarycatalog.unh.edu/record=b5129288 http://librarycatalog.unh.edu/record=b5129288#110145 Mon, 08 Oct 2018 00:00:00 -0400 Durham's Mill Road Plaza, 1967 to 2018 / compiled by Joshua Meyrowitz http://librarycatalog.unh.edu/record=b5113150 http://librarycatalog.unh.edu/record=b5113150#109852 Wed, 05 Sep 2018 00:00:00 -0400 Classroom exercises for entrepreneurship : a cross- disciplinary approach / James D. Hart (Director of Arts Entrepreneurship, Southern Methodist University, USA) http://librarycatalog.unh.edu/record=b5100230 http://librarycatalog.unh.edu/record=b5100230#109589 Mon, 30 Jul 2018 00:00:00 -0400 Handbook of sustainability in management education : in search of a multidisciplinary, innovative and integrated approach / edited by Jorge A. Arevalo, Associate Professor of Management, William Paterson University, USA, Shelley F. Mitchell, Professor of Management and Sustainability, Hult International Business School and Instructor, University of New Hampshire, USA http://librarycatalog.unh.edu/record=b4960775 http://librarycatalog.unh.edu/record=b4960775#108511 Mon, 12 Mar 2018 00:00:00 -0400 A history of market performance : from ancient Babylonia to the modern world / edited by R.J. van der Spek, Bas van Leeuwen and Jan Luiten van Zanden http://librarycatalog.unh.edu/record=b4960704 http://librarycatalog.unh.edu/record=b4960704#108248 Mon, 26 Feb 2018 00:00:00 -0500 Business communication essentials / Courtland L. Bovée, John V. Thill, Barbara E. Schatzman http://librarycatalog.unh.edu/record=b4965807 http://librarycatalog.unh.edu/record=b4965807#108180 Mon, 19 Feb 2018 00:00:00 -0500 Crossing the chasm : marketing and selling disruptive products to mainstream customers / Geoffrey A. Moore http://librarycatalog.unh.edu/record=b4960131 http://librarycatalog.unh.edu/record=b4960131#107899 Mon, 05 Feb 2018 00:00:00 -0500 Studies on China's special economic zones / Yiming Yuan, editor http://librarycatalog.unh.edu/record=b4946283 http://librarycatalog.unh.edu/record=b4946283#107870 Mon, 05 Feb 2018 00:00:00 -0500 An introduction to usability / Patrick W. Jordan http://librarycatalog.unh.edu/record=b4951327 http://librarycatalog.unh.edu/record=b4951327#107603 Tue, 16 Jan 2018 00:00:00 -0500 Guide to presentations / Mary Munter, Lynn Russell http://librarycatalog.unh.edu/record=b4948420 http://librarycatalog.unh.edu/record=b4948420#107373 Tue, 02 Jan 2018 00:00:00 -0500 The "conspiracy" of free trade : the Anglo-American struggle over empire and economic globalization, 1846-1896 / Marc-William Palen, University of Exeter http://librarycatalog.unh.edu/record=b4946490 http://librarycatalog.unh.edu/record=b4946490#107343 Tue, 02 Jan 2018 00:00:00 -0500 The psychology of job interviews / Nicolas Roulin http://librarycatalog.unh.edu/record=b4944505 http://librarycatalog.unh.edu/record=b4944505#107257 Mon, 18 Dec 2017 00:00:00 -0500 Show me the numbers : designing tables and graphs to enlighten / Stephen Few Burlingame, Calif. : Analytics Press, ©2012 http://librarycatalog.unh.edu/record=b4944895 http://librarycatalog.unh.edu/record=b4944895#107062 Mon, 04 Dec 2017 00:00:00 -0500 Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne http://librarycatalog.unh.edu/record=b4935181 http://librarycatalog.unh.edu/record=b4935181#106775 Mon, 06 Nov 2017 00:00:00 -0500 Understanding careers / Kerr Inkson, Nicky Dries, John Arnold http://librarycatalog.unh.edu/record=b4746452 http://librarycatalog.unh.edu/record=b4746452#106490 Mon, 16 Oct 2017 00:00:00 -0400 Winning at new products : creating value through innovation / Robert G. Cooper http://librarycatalog.unh.edu/record=b4765459 http://librarycatalog.unh.edu/record=b4765459#106426 Mon, 09 Oct 2017 00:00:00 -0400 Product leadership : how top product managers launch awesome products and build successful teams / Richard Banfield, Martin Eriksson and Nate Walkingshaw http://librarycatalog.unh.edu/record=b4746368 http://librarycatalog.unh.edu/record=b4746368#106292 Mon, 18 Sep 2017 00:00:00 -0400 Applying career development theory to counseling / Richard S. Sharf http://librarycatalog.unh.edu/record=b4633491 http://librarycatalog.unh.edu/record=b4633491#106155 Tue, 05 Sep 2017 00:00:00 -0400 The pathfinder : how to choose or change your career for a lifetime of satisfaction and success / by Nicholas Lore New York : Touchstone Book, ©2012 http://librarycatalog.unh.edu/record=b4721129 http://librarycatalog.unh.edu/record=b4721129#105545 Tue, 20 Jun 2017 00:00:00 -0400 Turkey's foreign policy towards the Middle East : under the shadow of the Arab Spring / edited by Idris Demir http://librarycatalog.unh.edu/record=b4692642 http://librarycatalog.unh.edu/record=b4692642#105327 Mon, 05 Jun 2017 00:00:00 -0400 Giving voice to values : how to speak your mind when you know what's right / Mary C. Gentile New Haven [Conn.] : Yale University Press, ©2010 http://librarycatalog.unh.edu/record=b2979520 http://librarycatalog.unh.edu/record=b2979520#105188 Tue, 30 May 2017 00:00:00 -0400 A practical guide to outside-in service design / Amir Azizpour [Bishops Castle] : YouCaxton Publications, 2015 http://librarycatalog.unh.edu/record=b4694873 http://librarycatalog.unh.edu/record=b4694873#105144 Mon, 22 May 2017 00:00:00 -0400 The dragon's footprints : China in the global economic governance system under the G20 framework / Alex He http://librarycatalog.unh.edu/record=b4692617 http://librarycatalog.unh.edu/record=b4692617#105109 Mon, 22 May 2017 00:00:00 -0400 China's Asian dream : empire building along the new Silk Road / Tom Miller http://librarycatalog.unh.edu/record=b4688045 http://librarycatalog.unh.edu/record=b4688045#104922 Mon, 08 May 2017 00:00:00 -0400 From silk to silicon : the story of globalization through ten extraordinary lives / Jeffrey E. Garten http://librarycatalog.unh.edu/record=b4633493 http://librarycatalog.unh.edu/record=b4633493#104213 Mon, 13 Mar 2017 00:00:00 -0400 The entrepreneur's book of actions : essential daily exercises and habits for becoming wealthier, smarter, and a more successful entrepreneur / Rhett Power http://librarycatalog.unh.edu/record=b4613778 http://librarycatalog.unh.edu/record=b4613778#103899 Mon, 27 Feb 2017 00:00:00 -0500 Basic marketing research : integration of social media / Naresh K. Malhotra Boston : Pearson, ©2012 http://librarycatalog.unh.edu/record=b4612656 http://librarycatalog.unh.edu/record=b4612656#103527 Mon, 30 Jan 2017 00:00:00 -0500 Chaos monkeys : obscene fortune and random failure in Silicon Valley / Antonio García Martínez http://librarycatalog.unh.edu/record=b4609773 http://librarycatalog.unh.edu/record=b4609773#103496 Mon, 30 Jan 2017 00:00:00 -0500 I shop in Moscow : advertising and the creation of consumer culture in late tsarist Russia / Sally West DeKalb : Northern Illinois University Press, ©2011 http://librarycatalog.unh.edu/record=b4594488 http://librarycatalog.unh.edu/record=b4594488#103403 Mon, 23 Jan 2017 00:00:00 -0500 Women and the birth of Russian capitalism : a history of the shuttle trade / Irina Mukhina http://librarycatalog.unh.edu/record=b4596486 http://librarycatalog.unh.edu/record=b4596486#103361 Tue, 17 Jan 2017 00:00:00 -0500 Digital advertising / Andrew Mcstay http://librarycatalog.unh.edu/record=b4593329 http://librarycatalog.unh.edu/record=b4593329#103121 Mon, 19 Dec 2016 00:00:00 -0500 Camo to career : The veteran's guide to career success / Dr. Dustin D. Lange, Dr. Nicholas J. Osborne, Terry J. Arndt & Kirrin R. Coleman [Bainbridge Island, WA.] : Veteran Transition Publishing, ©2016 http://librarycatalog.unh.edu/record=b4588685 http://librarycatalog.unh.edu/record=b4588685#102701 Mon, 14 Nov 2016 00:00:00 -0500 Neuro web design : what makes them click? / Susan M. Weinschenk Berkeley, CA : New Riders, ©2009 http://librarycatalog.unh.edu/record=b4004082 http://librarycatalog.unh.edu/record=b4004082#102090 Mon, 26 Sep 2016 00:00:00 -0400 The political economy reader : markets as institutions / edited by Naazneen H. Barma and Steven K. Vogel New York : Routledge, ©2008 http://librarycatalog.unh.edu/record=b4486706 http://librarycatalog.unh.edu/record=b4486706#101964 Mon, 12 Sep 2016 00:00:00 -0400 Valuing the unique : the economics of singularities / Lucien Karpik ; translated by Nora Scott Princeton : Princeton University Press, ©2010 http://librarycatalog.unh.edu/record=b4098783 http://librarycatalog.unh.edu/record=b4098783#100979 Mon, 13 Jun 2016 00:00:00 -0400 Cheap : the high cost of discount culture / Ellen Ruppel Shell New York : Penguin, 2010 http://librarycatalog.unh.edu/record=b4099243 http://librarycatalog.unh.edu/record=b4099243#100712 Mon, 09 May 2016 00:00:00 -0400 The age of cryptocurrency : how bitcoin and the blockchain are challenging the global economic order / Paul Vigna, and Michael J. Casey http://librarycatalog.unh.edu/record=b4102734 http://librarycatalog.unh.edu/record=b4102734#100741 Mon, 09 May 2016 00:00:00 -0400 Practicing relational ethics in organizations / Gitte Haslebo and Maja Loua Haslebo http://librarycatalog.unh.edu/record=b4078701 http://librarycatalog.unh.edu/record=b4078701#99663 Tue, 29 Mar 2016 00:00:00 -0400 The Merchants' Capital : New Orleans and the political economy of the Nineteenth-Century South / Scott P Marler http://librarycatalog.unh.edu/record=b4078555 http://librarycatalog.unh.edu/record=b4078555#99624 Tue, 29 Mar 2016 00:00:00 -0400 The handbook of evolutionary economic geography / edited by Ron Boschma, Ron Martin http://librarycatalog.unh.edu/record=b4065315 http://librarycatalog.unh.edu/record=b4065315#99195 Fri, 18 Mar 2016 00:00:00 -0400 Smart moves for liberal arts graduates : finding a path to your perfect career / Sheila J Curran and Suzanne Greenwald Berkeley CA : Ten Speed Press, ©2006 http://librarycatalog.unh.edu/record=b4066371 http://librarycatalog.unh.edu/record=b4066371#98725 Mon, 22 Feb 2016 00:00:00 -0500 Global production networks : theorizing economic development in an interconnected world / Neil M Coe and Henry Wai-chung Yeung http://librarycatalog.unh.edu/record=b4065313 http://librarycatalog.unh.edu/record=b4065313#98439 Tue, 16 Feb 2016 00:00:00 -0500 We are Market Basket : the story of the unlikely grassroots movement that saved a beloved business / Daniel Korschun & Grant Welker http://librarycatalog.unh.edu/record=b4069961 http://librarycatalog.unh.edu/record=b4069961#98379 Tue, 09 Feb 2016 00:00:00 -0500 Between monopoly and free trade : the English East India Company 1600-1757 / Emily Erikson http://librarycatalog.unh.edu/record=b4061256 http://librarycatalog.unh.edu/record=b4061256#97259 Tue, 22 Dec 2015 00:00:00 -0500 The middleman economy : how brokers agents dealers and everyday matchmakers create value and profit / Marina Krakovsky http://librarycatalog.unh.edu/record=b4020545 http://librarycatalog.unh.edu/record=b4020545#96702 Tue, 10 Nov 2015 00:00:00 -0500 When millennials take over : preparing for the ridiculously optimistic future of business [S.l.] : Idea Press Publishing, 2015 http://librarycatalog.unh.edu/record=b4022365 http://librarycatalog.unh.edu/record=b4022365#96749 Tue, 10 Nov 2015 00:00:00 -0500 The human side of enterprise / Douglas McGregor updated and with new commentary by Joel Cutcher-Gershenfeld New York : McGraw-Hill, ©2006 http://librarycatalog.unh.edu/record=b4008463 http://librarycatalog.unh.edu/record=b4008463#96209 Wed, 14 Oct 2015 00:00:00 -0400 Economic sanctions vs soft power : lessons from North Korea Myanmar and the Middle East / Nikolay Anguelov http://librarycatalog.unh.edu/record=b3949035 http://librarycatalog.unh.edu/record=b3949035#95839 Tue, 15 Sep 2015 00:00:00 -0400 Single markets : economic integration in Europe and the United States / Michelle P Egan http://librarycatalog.unh.edu/record=b3925032 http://librarycatalog.unh.edu/record=b3925032#95494 Tue, 18 Aug 2015 00:00:00 -0400 Advertising diversity : ad agencies and the creation of Asian American consumers / Shalini Shankar http://librarycatalog.unh.edu/record=b3924601 http://librarycatalog.unh.edu/record=b3924601#95412 Mon, 10 Aug 2015 00:00:00 -0400 Religion and trade : cross-cultural exchanges in world history 1000-1900 / edited by Francesca Trivellato Leor Halevi and Catia Antunes http://librarycatalog.unh.edu/record=b3891907 http://librarycatalog.unh.edu/record=b3891907#94602 Mon, 08 Jun 2015 00:00:00 -0400 Oral workplace communication : job talk / Thomas Cheesebro, Linda O'Connor, Francisco Rios Upper Saddle River, N.J. : Pearson/Prentice Hall, ©2006 http://librarycatalog.unh.edu/record=b3871767 http://librarycatalog.unh.edu/record=b3871767#93558 Thu, 09 Apr 2015 00:00:00 -0400 The "Ah Ha's" of effective relationships / by Gerald L. Prince & John R. Myers http://librarycatalog.unh.edu/record=b3866855 http://librarycatalog.unh.edu/record=b3866855#93477 Thu, 09 Apr 2015 00:00:00 -0400 Mentoring at work : developmental relationships in organizational life / Kathy E. Kram Lanham, Md. : University Press of America, c1988 http://librarycatalog.unh.edu/record=b3863585 http://librarycatalog.unh.edu/record=b3863585#93258 Tue, 24 Mar 2015 00:00:00 -0400 The handbook of mentoring at work : theory, research, and practice / editors, Belle Rose Ragins, Kathy E. Kram Thousand Oaks, Calif. : Sage Publications, c2007 http://librarycatalog.unh.edu/record=b3863584 http://librarycatalog.unh.edu/record=b3863584#93257 Tue, 24 Mar 2015 00:00:00 -0400 Advertising confluence : transitioning marketing communications into social movements / edited by Anshu Saxena Arora and Sabine Bacouël-Jentjens http://librarycatalog.unh.edu/record=b3827961 http://librarycatalog.unh.edu/record=b3827961#92963 Wed, 04 Mar 2015 00:00:00 -0500 How companies succeed in social business : case studies and lessons from Adobe, Cisco, Unisys, and 18 more brands / Shawn Santos http://librarycatalog.unh.edu/record=b3827970 http://librarycatalog.unh.edu/record=b3827970#92970 Wed, 04 Mar 2015 00:00:00 -0500 The house of Hancock; business in Boston, 1724-1775, by W.T. Baxter New York, Russell & Russell, 1965 [©1945] http://librarycatalog.unh.edu/record=b3822637 http://librarycatalog.unh.edu/record=b3822637#92453 Tue, 03 Feb 2015 00:00:00 -0500 Auditing and assurance services : understanding the integrated audit / Karen L. Hooks Hoboken, NJ : Wiley, c2011 http://librarycatalog.unh.edu/record=b3804220 http://librarycatalog.unh.edu/record=b3804220#91764 Fri, 05 Dec 2014 00:00:00 -0500 Ethics the heart of leadership / Joanne B Ciulla editor foreword by James MacGregor Burns http://librarycatalog.unh.edu/record=b3797479 http://librarycatalog.unh.edu/record=b3797479#91499 Mon, 24 Nov 2014 00:00:00 -0500 Jab jab jab right hook : how to tell your story in a noisy social world / Gary Vaynerchuk http://librarycatalog.unh.edu/record=b3797488 http://librarycatalog.unh.edu/record=b3797488#91504 Mon, 24 Nov 2014 00:00:00 -0500 So good they can't ignore you : why skills trump passion in the quest for work you love / Cal Newport New York : Business Plus, 2012 http://librarycatalog.unh.edu/record=b3787079 http://librarycatalog.unh.edu/record=b3787079#91274 Fri, 14 Nov 2014 00:00:00 -0500 The Huns have got my gramophone! : advertisements from the Great War / Amanda-Jane Doran and Andrew McCarthy Oxford : Bodleian Library, 2014 http://librarycatalog.unh.edu/record=b3788855 http://librarycatalog.unh.edu/record=b3788855#91057 Mon, 27 Oct 2014 00:00:00 -0400 From slave trade to legitimate commerce : the commercial transition in nineteenth-century West Africa / edited by Robin Law Cambridge : Cambridge University Press, 2002 http://librarycatalog.unh.edu/record=b3766972 http://librarycatalog.unh.edu/record=b3766972#89752 Mon, 25 Aug 2014 00:00:00 -0400 Invisibles : the power of anonymous work in an age of relentless self-promotion / David Zweig http://librarycatalog.unh.edu/record=b3775456 http://librarycatalog.unh.edu/record=b3775456#89905 Mon, 25 Aug 2014 00:00:00 -0400 The hidden persuaders / Vance Packard ; with an introduction by Mark Crispin Miller Brooklyn, N.Y. : Ig Pub., c2007 http://librarycatalog.unh.edu/record=b3775450 http://librarycatalog.unh.edu/record=b3775450#89899 Mon, 25 Aug 2014 00:00:00 -0400 Work your strengths : a scientific process to identify your skills and match them to the best career for you / Chuck Martin, Richard Guare, Peg Dawson New York : American Management Association, 2010 http://librarycatalog.unh.edu/record=b3775404 http://librarycatalog.unh.edu/record=b3775404#89878 Mon, 25 Aug 2014 00:00:00 -0400 Division of Motor Vehicles customer service : performance audit report, April 2013 Concord, N.H. : State of New Hampshire, Office of Legislative Budget Assistant, 2013 http://librarycatalog.unh.edu/record=b3768133 http://librarycatalog.unh.edu/record=b3768133#89667 Mon, 11 Aug 2014 00:00:00 -0400 Fundamental accounting principles / John J. Wild, Ken W. Shaw, Barbara Chiappetta New York : McGraw-Hill Irwin, c2009 http://librarycatalog.unh.edu/record=b3767717 http://librarycatalog.unh.edu/record=b3767717#89626 Mon, 11 Aug 2014 00:00:00 -0400 The business writer's companion / Gerald J. Alred, Charles T. Brusaw, Walter E. Oliu Boston : Bedford/St. Martins, c2008 http://librarycatalog.unh.edu/record=b3768035 http://librarycatalog.unh.edu/record=b3768035#89653 Mon, 11 Aug 2014 00:00:00 -0400 Cubed : a secret history of the workplace / Nikil Saval http://librarycatalog.unh.edu/record=b3766593 http://librarycatalog.unh.edu/record=b3766593#89509 Fri, 01 Aug 2014 00:00:00 -0400 Sovetski? reklamny? plakat, 1923-1941 = Soviet advertising posters, 1923-1941 / [sostavili] A.E. Snopkov, P.A. Snopkov, A.F. Shkli?a?ruk ; avtor teksta i diza?na, Shkli?a?ruk Aleksandr Fedorovich pri uchastii Shkli?a?ruka Fedora Aleksandrovicha ; perevodchik, Starostina Tat?i?a?na Vladimirovna http://librarycatalog.unh.edu/record=b3432965 http://librarycatalog.unh.edu/record=b3432965#89414 Fri, 25 Jul 2014 00:00:00 -0400 The business writer's handbook / Gerald J. Alred, Charles T. Brusaw, Walter E. Oliu Boston : Bedford/St. Martins, c2012 http://librarycatalog.unh.edu/record=b3766568 http://librarycatalog.unh.edu/record=b3766568#89438 Fri, 25 Jul 2014 00:00:00 -0400