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Special Home > Guide to the William Rosenberg Papers, 1940-2002

Guide to the William Rosenberg Papers, 1940-2002

Collection number: MC 187

Size: 7 boxes
(2.00 cu.ft.)

About William Rosenberg (1916-2002)

William Rosenberg was born on June 10, 1916 in Dorchester, Massachusetts. He left school at age 14 to help support his family during the Depression, and after World War II founded Industrial Luncheon Services, a catering service run from converted telephone trucks that served coffee and snacks to Boston-area factory workers during their breaks. The business grew rapidly and branched out to include vending machines and in-plant cafeterias.

Noticing that coffee and doughnuts amounted to 40% of his total sales, Rosenberg opened his first doughnut shop, the Open Kettle in Quincy, Massachusetts in 1948. Open Kettle changed its name to Dunkin’ Donuts in 1950 and operated inside a former awning store in Quincy, Massachusetts. Five years later, Dunkin’ Donuts signed its first franchise agreement. Rosenberg’s partner, Harry Winokur, was against this idea, so Rosenberg bought him out. Today Dunkin’ Donuts has more than 5000 franchises worldwide. Ironically, Harry Winokur went on to found Mister Donut and its franchises.

Around 1960, Rosenberg opened a burger chain, Howdy Beefburger, and placed these stores in the same location as his Dunkin Donut shops in a shared parking lot in order to better compete for property with the larger chains, such as McDonalds and Exxon.

In 1963, Rosenberg handed over the presidency of Dunkin’ Donuts to his son Robert, but he stayed on as chairman of the board and remained a vital influence on the company. Dunkin’ Donuts went public in the late 1960s, and the first overseas shop opened in Japan in 1970. In 1988, Rosenberg retired from his position with Dunkin’ Donuts, but continued as a consultant to the company. Allied Domecq PLC bought Dunkin’ Donuts in 1990, but sold it to Dunkin Brands, Inc. in December 2005 (see Wikipedia).

In 1959, Rosenberg had the idea of starting the International Franchise Association (IFA) while attending a franchising convention in Chicago. He and Jack Alpert, a fellow convention attendee, put together the IFA’s by-laws. At the time, franchising was in its infancy and faced the threat of being legislated out of existence. With the efforts of the IFA, franchising grew and flourished. In the 1980s, Rosenberg would have a strong hand in establishing the IFA’s Education Foundation.

In the late 1960s, Rosenberg became interested in harness racing. In 1968 he purchased Wilrose Farms in East Kingston, NH and set about buying and breeding Standardbred horses. His horses won many important races and sold for record-breaking prices, but in 1976, he sold the entire stock of the farm’s horses although he continued to invest in horses. In the early 1970s, he began a campaign for a Sire Stakes program in New Hampshire. The bill for this program was passed by the NH state legislature in the winter of 1974. Rosenberg helped to found the International Horse Racing Association in the 1980s.

In 1980 Rosenberg donated Wilrose Farm to the University of New Hampshire. The farm was sold 14 years later and the university dedicated a chair in Franchising and Entrepreneurship in Rosenberg’s name, and then in the fall of 2002 launched the William Rosenberg International Center of Franchising.

Rosenberg suffered from many forms of cancer. In 1976, he was diagnosed with lymphoma. He underwent radiation treatment under Dr. George Canellos at the Dana-Farber Cancer Institute and fully recovered. In 1988, the William Rosenberg Professorship in Medicine at the Dana-Farber Cancer Institute and Harvard Medical School was established with the support of the William Rosenberg Family Foundation. Dr. Canellos became the first doctor to hold that professorship.

William Rosenberg was married twice. On April 29, 1937, he married Bertha “Bookie” and they had three children, Robert, Carol and Donald. In the late 1960s, Bill and Bookie separated and later divorced. Bill married Ann Aluisy of Farmington, NH on June 24, 1978. Rosenberg’s autobiography, Time to Make the Donuts, was published in 2001.

On September 20, 2002, William Rosenberg died at his home in Mashpee, Massachusetts.

About the William Rosenberg Papers

The bulk of the William Rosenberg Collection contains newspaper and magazine clippings and photographs collected by him, business associates and family members. The clippings and photographs chronicle the operations of Industrial Luncheon Services, Dunkin’ Donuts, the International Franchise Association, Wilrose Farm and harness racing. Included is a photo-chronicle of Bill’s and his wife Ann’s 1982 six week trip to Asia to survey Dunkin’ Donuts stores there. The highlight of the collection is an original draft of the IFA’s by-laws with hand-written notes and comments by William Rosenberg.

Also see the digital content for the William Rosenberg collection.


Administrative Information

Access Restrictions

This collection is open.

Copyright Notice

Contents of this collection are governed by U.S. copyright law. For questions about publication or reproduction rights, contact Special Collections staff.

Preferred Citation

[Identification of item], William Rosenberg Papers, 1940-2002, MC 187, Milne Special
Collections and Archives, University of New Hampshire Library, Durham, NH, USA.

Acquisitions Information

Donation, Ann Rosenberg, June 2, 2003 (Accession number: 2003.6)


Collection Arrangement

This collection is arranged into seven series. The material is organized by subject with each subject further organized into type of material. For example, Series II, Rosenberg’s business papers, are further arranged into subseries comprised of correspondence, clippings, ephemera, and publications. Photographs are arranged by size. Videotapes make up their own series, as do oversized materials.


Collection Contents


Series I: Personal, 1953-2002


Subseries A: Correspondence

Box 1
Box 1, Folder 1-4 To Rosenberg, 1966:

Telegrams and birthday cards from Rosenberg’s 50th birthday party held at the Hotel Somerset on June 11, 1966. Items were originally in a commemorative album. Includes a facsimile of a letter from then Massachusetts’ Governor John A. Volpe as well as a few clippings from the album.

Box 1, Folder 5 To/from Rosenberg, 1982-2000:

From Wendy and Alan Leavitt, October 27, 1982
To Bruce A. Mohl of the Boston Globe re: article about Rosenberg, September 13, 1983
To Rosenberg from Thomas R. Schwarz, 8/30/1986 and 10/6/1988
To Rosenberg from Merle E. Singer, Rabbi of Temple Beth El of Boca Raton, March 3 and 10, 2000

Box 1, Folder 6 From President Ronald Reagan, July 29, 1983: Photo of letter to Rosenberg re: 35th anniversary as an entrepreneur


Subseries B: Clippings

Box 1, Folder 7 November 1953. Original and facsimile copy of article mentioned in Rosenberg’s autobiography, Time to Make the Donuts
Box 1, Folder 8 Three Boston Herald articles from 1964-1965, all biographical
Box 1, Folder 9 Boston Globe special section original and facsimile from June 12, 1966 re: Rosenberg and Dunkin’ Donuts
Box 1, Folder 10 Quincy Ledger, Monday June 20, 1966 Mass. Gov. Volpe presenting cuff links to Rosenberg on his 50th birthday. Picture with caption.
Box 1, Folder 11 1970-1979. Biographical clippings, arranged chronologically
Box 1, Folder 12 1983-1988. Re Rosenberg’s retirement, Pioneer of the Year Award (1988)
Box 1, Folder 13 1988. Re: Dana-Farber Institute
Box 1, Folder 14 1990-2000. Re: Gutman as Rosenberg Chair, Temple Beth El, Don Rosenberg and Robert Rosenberg
Box 1, Folder 15 2001-2002. Re: release of autobiography, Time to Make the Donuts, originally contained in scrapbook. Contains a card from Catherine, an employee, who put the scrapbook together.


Subseries C: Ephemera

Box 1, Folder 16 Caricature of Rosenberg trailing a horse, August 29, 1983
Box 1, Folder 17 Invitation to Temple Beth El Festival of the Arts, March 25, 1995. Rosenberg and his wife were honorees.


Series II: Business, 1950-2001


Subseries A: Correspondence

Box 1, Folder 18 To/from Rosenberg/Louis Perlman, 1970-1971. Re: the presentation of a plaque and speech on the occasion of Dunkin’ Donut’s 20th anniversary. Enclosed with a copy of the speech.
Box 1, Folder 19 To Rosenberg from Richard N. Hart, Jr. VP and Treasurer of Dunkin’ Donuts, July 12, 1985 re: Investor’s Daily. Enclosed with a copy of Investor’s Daily article about Dunkin’ Donuts and Value Line report
Box 1, Folder 20 From Rosemary C. Tracy, Field Marketing Manager, August 23, 1994 re: World Trade Center, Boston Coffee Gala
Box 1, Folder 21 To Dunkin’ Donuts Family Member, April 17, 2000 re: 50th anniversary of Dunkin’ Donuts poster


Subseries B: Clippings

Box 1, Folder 22 1950-1951 re: Industrial Luncheon Service
Box 1, Folder 23 1964-2001 re: Dunkin’ Donuts, Robert Rosenberg’s role and divorce, sales, William Rosenberg Award, takeover, “Freddie” Award, and doughnuts


Subseries C: Ephemera

Box 1, Folder 24 Industrial Cafeterias, Inc. Consolidated Financial Statements, October 28, 1967 and Menumat Menu and materials list, 1967?
Box 1, Folder 25 Early franchise leaflet, “Dollars from Donuts!”

Fact sheet about Dunkin’ Donuts for prospective franchisees: “I’ve Got A Secret But I’m Telling You”

Metal plaque or plate: “Thank You For Upholding Our Fine Reputation/Chairman of the Board/Dunkin’ Donuts”

Box 1, Folder 26 Invitation to the Rosenbergs for the Blessing and Inauguration of the Dunkin’ Donuts shop at the Greenhills Shopping Center, San Juan, Manila, Feb. 6, 1982.

Two Japanese Dunkin’ Donuts advertizing flyers

Restaurants in Japan, Japan National Tourist Organization

Box 1, Folder 27 Brochure for Award for Innovation with note from Robert Rosenberg, 1986?
Box 1, Folder 28 World Trade Center, Boston Coffee Gala announcement/invitation, 1994
Box 1, Folder 29 Postcard: “Christ died for our Dunkin’ Donuts,” 1994
Box 1, Folder 30 Allied Domecq Retailing International Worldwide Partner Conference program, The Orchid At Mauna Lani, Hawaii, March 19 – 23, 1996?
Box 1, Folder 31 Dunkin’ Donuts Annual Reports, 1971-1972
Box 1, Folder 32 Dunkin’ Donuts Annual Reports, 1973-1974
Box 1, Folder 33 Dunkin’ Donuts Annual Reports, 1975-1976
Box 1, Folder 34 Dunkin’ Donuts Annual Reports, 1977-1978
Box 1, Folder 35 Dunkin’ Donuts Annual Reports, 1979-1980
Box 1, Folder 36 Dunkin’ Donuts Annual Reports, 1981-1982
Box 1, Folder 37 Dunkin’ Donuts “Letter to Stockholders” taken from the Dunkin’ Donuts Annual Reports, 1983-1988


Subseries D: Publications

Box 1, Folder 38 Dunkin’ Donuts Newsletter June 1966
Box 1, Folder 39 Universal Food Service News November 1966
Box 1, Folder 40 Dunkin’ Donuts employee manual, “20 Steps To Success,” 1967
Box 1, Folder 41 1968: Pages 3-6 of unidentified newsletter with picture of 18th anniversary of Dunkin’ Donuts shop. In poor condition.
Box 1, Folder 42 Dunkin’ Donuts Quarterly, 1983-1989
Box 2
Box 2, Folder 1 The Coffee Break, June 1991
Box 2, Folder 2 Common Grounds, June 7, 1996, August 2, 1996, August 16, 1996
Box 2, Folder 3 Krispy Kreme Doughnuts Stock Report, March 14, 2000
Box 2, Folder 4 Esprit: the Allied Domecq Magazine, April – June, 2000. “Feeling fabulous at 50″- article celebrating Dunkin’ Donuts’ 50th anniversary. Gives 1948 as the date of the opening of Open Kettle


Series III: Franchising, 1960-2000


Subseries A: By-Laws

Box 2, Folder 5 By-laws for the International Franchise Association, Inc., 1960 with Rosenberg’s notations. Includes original and facsimile copy.


Subseries B: Correspondence

Box 2, Folder 6 March 20, 1991: To/from James B. Henry (Dean of College of Business Administration, Louisiana State University, Baton Rouge, LA) re: Rosenberg’s being made a Certified Franchise Executive by the University (see Box 2 Folder 19 for the actual certificate)


Subseries C: Clippings

Box 2, Folder 7 1962-2000: clippings from various newspapers and magazines re: franchising in general and/or profiling Rosenberg and his efforts to organize franchisers


Subseries D: Ephemera

Box 2, Folder 8 Photocopy of IFMA Chain Operators Exchange (COEX) Annual Banquet program, 1980. Includes photographs of the honorees, including Rosenberg.
Box 2, Folder 9 Program for the International Franchise Association 1982 Annual Convention, January 31 – February 4, Kauai, Hawaii program.
Box 2, Folder 10 “Looking Back: Looking Ahead: An IFA 25th Anniversary Retrospective” (booklet), January 1985
Box 2, Folder 11 Various materials from the 29th Multi-Unit Food Service Operators (MUFSO) Conference, October 2 – May 5, 1988 including a convention schedule and program and a business directory of the participants
Box 2, Folder 12 Information folder for the International Franchise Association Educational Foundation, Inc.
Box 2, Folder 13 Program for the Ride the Wave to Franchise Excellence: 30th International Franchise Convention, Hyatt Regency, Waikoloa: The Big Island of Hawaii, January 28 – February 1, 1990
Box 2, Folder 14 Presentation certificate from Louisiana State University and the International Franchise Association to Rosenberg to bear the title “Certified Franchise Executive.”
Box 2, Folder 15 Awards Program for Annual Meeting of the IFA in January 1991 in Palm Springs, CA. Rosenberg and his wife did not attend.
Box 2, Folder 16 1992 IFA Awards Program “Salute to Leadership” and another program for the 32nd International Franchise Convention held February 2 – 5, 1992 in Palm Desert, CA.
Box 2, Folder 17 Invitation for the Inaugural Franchising Symposium, “Franchising the Economy and the World,” October 4, 1994
Box 2, Folder 18 University of New Hampshire invitation to the Dedication of the William Rosenberg Chair in Franchising and Entrepreneurship, held at the New England Center, Durham, NH on June 11, 1994


Subseries E: Publications

Box 2, Folder 19 News from the Franchising & Licencing World Center, Vol.1 No.1, First Quarter 1995. (The title of this publication has been cut off the cover, but is clipped in place.)


Series IV: Horses, 1969-1988


Subseries A: By-Laws

Box 2, Folder 20 Drafts of the International Horse Racing Association By-laws, October 5, 1983


Subseries B: Correspondence

Box 2, Folder 21 From/To “Speedy Somolli” (Rosenberg’s race horse), September 1978 re: race and offer of free donuts
Box 2, Folder 22 Copy of letter to Frank X. Ready, Executive Vice President of United States Trotting Association re: of North American Harness Racing Marketing Association, Inc.(NAHRMA), March 30, 1984
Box 2, Folder 23 From Joe Feinstein and Douglas Warren of North American Harness Racing Marketing Association, Inc. (NAHRMA) with attached progress report, August 15 and 25, 1985


Subseries C: Clippings

Box 2, Folder 24 “A few Dozen Donuts,” Hoof Beats, December 1969
Box 2, Folder 25 1975-1996 re: the efforts to organize and promote harness racing and breeding in New Hampshire, New England and in general
Box 2, Folder 26 1974-1988 re: horses and racing in general. Individual horses, races, Rosenberg’s awards
Box 2, Folder 27 1980 newspaper articles re: donation of Wilrose Farms to the University of New Hampshire


Subseries D: Receipts

Box 2, Folder 28 Various receipts for care and transport of Rosenberg’s horse, Speedy Somolli, September 1978


Subseries E: Ephemera

Box 2, Folder 29 Brochures for Wilrose Farms, 197?
Box 2, Folder 30 Two ticket stubs for the Du Quoin State Fair, Hambletonian Day, September 2, 1978
Box 2, Folder 31 Program for the New England Harness Writers Association’s 15th Hall of Fame Dinner honoring Rosenberg, October 15, 1979
Box 2, Folder 32 Dedication program for the William Rosenberg Conference Center [Wilrose Farms], October 13, 1980 and a brochure for the Conference Center
Box 2, Folder 33 National Horse Racing Association list of $1,000 Charter Sponsors, August 31, 1984
Box 2, Folder 34 Brochure: complete dispersal of all broadmares belonging to Wilrose Farms, October 31 – November 1, 1985
Box 2, Folder 35 23rd Annual Harness Horsemen International Man of the Year Award Dinner program, February 6, 1988, Fort Lauderdale, Florida


Subseries F: Publications

Box 2, Folder 36 Standardbred Breeders and Owners Development Agency of New Hampshire Annual Reports, 1975 and 1976
Box 2, Folder 37 Wilrose Farms Complete Dispersal of Broadmares and Weanlings, November 22, 1976, Tattersalls, Lexington, Kentucky. Catalog of horses.
Box 2, Folder 38 “The Black Book Part 2: Special Catalog Wilrose Farm Dispersal, featuring the 42 mares owned by the partnership of Lana Lobell Farms and Wilrose Farms. Selling Thursday Evening, October 31st Session begins at 8:00 P.M.” Includes hand-written amounts beside most horses.
Box 2, Folder 39 Weekly Track Topics (of the Harness Tracks of America, Inc.), August 30, 1985. Lead article: “Bob Rossilli Named As Director of NAHRMA Marketing Operations.”


Series V: Photographs, 1940-1994


Subseries A: 5×7 (all B&W unless otherwise indicated)

1. Personal
Box 3
Box 3, Envelope 1 Headshot of Rosenberg by Fabian Bachrach, undated, but probably 1950s
Box 3, Envelope 2 Portrait of Rosenberg by Fabian Bachrach, as above but different view
Box 3, Envelope 3 Headshot of Rosenberg, taken in Durham, 1984
Box 3, Envelope 4 Headshot of Rosenberg, photographer unidentified, 1980s, taken for the annual report [color]
Box 3, Envelope 5 Barry Benacerraf, M.D., President, Dana-Farber Cancer Institute, William Rosenberg, Dean Tosteson, Harvard Medical School. Taken at Dana-Farber Cancer Institute, May 27, 1988
2. Business
Box 3, Envelope 6 Rosenberg seated at desk, January 1982. Taken for ‘Million Dollar Bill’ layout for Headline Brokers ad.
Box 3, Envelope 7 As above, but different view.
Box 3, Envelope 8 As above, but different view.
Box 3, Envelope 9 As above, but different view.
Box 3, Envelope 10 Rosenberg and wife, Ann. Information as above.
Box 3, Envelope 11 As above, but different view.
Box 3, Envelope 12 As above, but different view.
Box 3, Envelope 13 As above, but different view.
a. Greenhills Mall Dunkin’ Donuts Grand Opening, Manila, Philippines, February 1982 (Envelopes 14-33):
Box 3, Envelope 14 Introductions
Box 3, Envelope 15 As above, but different shot
Box 3, Envelope 16 Ann Rosenberg being introduced to Mary Prieto, wife of Leopoldo Prieto, Sr., President of Golden Donuts, Manila franchisee
Box 3, Envelope 17 Ann Rosenberg receiving bouquet
Box 3, Envelope 18 As above, but different shot
Box 3, Envelope 19 Includes photo case with the names of those pictured
Box 3, Envelope 20 Priest giving the blessing at the opening
Box 3, Envelope 21 As above, but different shot
Box 3, Envelope 23 Rosenberg shaking hands with Filippino employee
Box 3, Envelope 24 Beginning the tour of the new facility
Box 3, Envelope 25 Meeting the kitchen staff
Box 3, Envelope 26 In conversation with the kitchen staff
Box 3, Envelope 27 The tour continues upwards
Box 3, Envelope 28 The first batch of donuts are ready
Box 3, Envelope 29 The counter staff are ready
Box 3, Envelope 30 More counter staff
Box 3, Envelope 31 After the formalities, the tasting
Box 3, Envelope 32 Rosenberg in conversation with Len Geller
Box 3, Envelope 33 Candid shot of Rosenberg munching on a donut, with Ann
Box 3, Envelope 34 Rosenberg and wife, Ann with Charles Bernstein, editor of Nation’s Restaurant News, MUFSO Pioneer of the Year Award, October 3, 1988
Box 3, Envelope 35 Rosenberg and Ann with V.P. of White Castle and wife, MUFSO Pioneer of the Year Award, October 3, 1988
3. Franchising
Box 3, Envelope 36 Rosenberg and wife at IFA Convention in Miami, Florida, 1983
Box 3, Envelope 37 Rosenberg giving the Founders Day speech at the Ride the Wave to Franchise Excellence: 30th International Franchise Convention held at the Hyatt Regency, Waikoloa, Hawaii, January 28 – February 1, 1990
Box 3, Envelope 38 As above, different view
Box 3, Envelope 39 As above, different view
Box 3, Envelope 40 As above, Rosenberg with Kemmons Wilson, founder of Holiday Inns
Box 3, Envelope 41 As above, with Kathryn Boe, Assistant Dean of Law School, Creighton University
Box 3, Envelope 42 As above, with President Gerald Ford and Arthur Karp, Great American Choc Chip Cookie Co.
Box 3, Envelope 43 As above, Rosenberg giving toast at closing banquet
Box 3, Envelope 44 As above different view, including Ann
Box 3, Envelope 45 Clayton Turnbull with Rosenberg and “Fred” at the Northeast Zone Advisory Council, Puerto Rico Seminar, Puerto Rico 1994 [color]
4. Horses
Box 3, Envelope 46 NH Governor Meldrim Thomson signing bill for the Sire Stakes Program with Senator Delbert Downing, Senator Ward Brown, Representative Maurice Read, Senator Clesson Blaisdell, William Rosenberg, SBOA-NH president, Ann Aluisy, 1974
Box 3, Envelope 47 Shawna, winning horse in sweepstakes in Philippines, 1980, pictured with jockey, who has the Star of David on his jacket, and four others. Written on back: “SHAWNA / Sweepstakes / Winner / P120,000 / $15,000. I don’t think anyone / has the Star of David / as their Racing colors; / my racing colors since 1946″ [color]
Box 3, Envelope 48 Rosenberg pictured with police officer enjoying some donuts, Lexington, KY, October 2, 1981 [color]


Subseries B: 8×10 (all B&W unless otherwise indicated)

1. Personal
Box 3, Envelope 49 Robert Rosenberg’s Bar Mitzvah, March 4, 1951 [sepia-toned]
Box 3, Envelope 50 Robert Rosenberg’s Bar Mitzvah, March 4, 1951 [sepia-toned]
Box 3, Envelope 51 Portrait of Rosenberg, undated, but probably 1970s, 2 copies [color]
Box 3, Envelope 52 Rosenberg and others (including Ann before they were married), photograph by Herb Zimmerman, 1974?
Box 3, Envelope 53 Portrait of Rosenberg and wife, Ann, undated [color]
2. Business
a. Industrial Luncheon Service (mostly from the late 1940s)
Box 3, Envelope 54 “Industrial Luncheon Service in South Boston; these are the original coffee urns before we developed the 100 gal units; smaller ones for the trucks.”
Box 3, Envelope 55 Same as above, only slightly darker version
Box 3, Envelope 56 Drivers loading their carts and checking out. Mel Helpin, Supervisor. My Dad.
Box 3, Envelope 57 South Boston prior to conveyor belt; sandwiches were made by hand. Mary Deggan, 3rd woman.
Box 3, Envelope 58 Making coffee in South Boston plant before 100 gal containers developed
Box 3, Envelope 59 Woman wrapping sandwiches
Box 3, Envelope 60 Trucks to be loaded in South Boston garage
Box 3, Envelope 61 Old Commissary in South Boston; Coffee making equipment
Box 3, Envelope 62 Industrial Luncheon Service Commissary in Quincy, Mass
Box 3, Envelope 63 Coffee urns ready to be loaded on trucks; had two conveyor belts; one for ‘black’ and one ‘cream and sugar.’
Box 3, Envelope 64 Bakery at Industrial Luncheon Services in Quincy
Box 3, Envelope 65 Cleaning truck coffee urns; developed automatic washer for them
Box 3, Envelope 66 Industrial Luncheon Service First to use stainless steel carts for factory coffee breaks. (Photo early 50s, late 40s)
Box 3, Envelope 67 Loading Platform – had 40 truck capacity in Quincy; 25 out of Somerville
Box 3, Envelope 68 Drivers’ turn-in room; bulletin boards for contests for maximum sales. ‘Red’ Hare and Blackie Gordon.
Box 3, Envelope 69 Making sandwiches before conveyor belt installed
Box 3, Envelope 70 We were first of develop these stainless steel mobile carts
Box 3, Envelope 71 Sample industrial cafeteria (at Telechron Clock? – is that (no) WR and personal director of Telechron??
Box 3, Envelope 72 Storeroom of the bakery at 1st I.L.S. location?
Box 3, Envelope 73 Coffee break at Tubular Rivet or Pneumatic Scale Co.
Box 3, Envelope 74 Phil Wilson at Coffee Urns
Box 3, Envelope 75 Assembling orders for shipping
Box 3, Envelope 76 One of the early trucks before heating units were installed
Box 3, Envelope 77 Mary Deggan at sandwich conveyor
Box 3, Envelope 78 Wrapping machine – Quincy
Box 3, Envelope 79 Shipping – Quincy Plant
Box 3, Envelope 80 Assembling orders for shipping, Frank Medige
Box 3, Envelope 81 Loaded carts; Drivers going to trucks at shipping platform, Tom Gary
Box 3, Envelope 82 New England Commissary in Quincy – had 144,000 sq. ft of space
Box 3, Envelope 83 Wrapping machine at Quincy (wrapping pies? croissants?)
Box 3, Envelope 84 New England Commissary in Quincy (for Industrial Luncheon Service)
Box 3, Envelope 85 New England Commissary ice cream freezer
Box 3, Envelope 86 New England Commissary oven in Quincy – Chef
Box 3, Envelope 87 Pie making machine; Dave Ponfret, mgr of Bakery Dept
Box 3, Envelope 88 Pumps and scales for weighing and filling; (note barrels of shortening)
Box 3, Envelope 89 Commissary in Quincy; 1st to use propane heater; had Reynolds develop aluminum containers for casseroles and pot pies, Danny Turello
b. Dunkin’ Donuts and Howdy Beefburger
Box 3, Envelope 90 First Concept Store Design (Original concept) Late 50s (but most likely taken during the 1970s) [color]
Box 3, Envelope 91 Second Design concept, 1970s [color]
Box 3, Envelope 92 Howdy Beefburger Shop, Fall River, Mass. – had 17 in greater Boston area
Box 3, Envelope 93 Howdy Beefburger, Fall River, Mass.
Box 3, Envelope 94 Howdy Beefburger and DD opening; WR’s idea to place them together for common parking lot. This about 1960 in Brockton.
Box 3, Envelope 95 As above, Howdy Beefburger with large crowd in front of it
Box 3, Envelope 96 Dunkin’ Donuts, Torrington, Conn
Box 3, Envelope 97 Torrington, Conn. Donut & Food Store. DD and food operation store.
Box 3, Envelope 98 Dunkin’ Donuts early packaging design
Box 3, Envelope 99 DD store design in the late 60s or early 70s
Box 3, Envelope 100 A DD grand opening; had radio announcers, disc jockeys, prizes, etc. Tuscon, Arizona – 1964
Box 3, Envelope 101 Late 70s. Interior of Dunkin’ Donuts store with customers [color]
Box 3, Envelope 102 Goodlight’s English Fish & Chips started by RR [Robert Rosenberg] in late ’60s
Box 3, Envelope 103 Rosenberg, Robert Rosenberg, and Ellie Leary at the celebration of her twenty-fifth anniversary working for Dunkin’ Donuts. She was the first switchboard operator at the Quincy. 1981 or 1982.
Box 3, Envelope 104 “Fred” at the Coffee Gala, World Trade Center, Boston, April 1994. L to R: Bernie Kenney, James Forbes, “Fred”, Rosemary Tracy, Shannon Maxwell [color]
Box 3, Envelope 105 “Fred” in front of Rosenberg Theater showing film “Look to the Future.” Coffee Gala, World Trade Center, Boston, April 1994 [color]
Box 3, Envelope 106-107 Display of Dunkin’ Donuts’ boxes and cups over the years. Coffee Gala, World Trade Center, Boston, April 1994 [color]
Box 3, Envelope 108 Rosenberg giving a speech. Coffee Gala, World Trade Center, Boston, 1994 [color]
Box 3, Envelope 109 Presentation by Rosenberg to long-time Dunkin’ Donuts employee, Ellie Leary (?). Coffee Gala, World Trade Center, Boston, April 1994 [color]
Box 3, Envelope 110 Dunkin’ Donuts Banner. Coffee Gala, World Trade Center, Boston, April 1994 [color]
Box 3, Envelope 111 “The World According to Dunkin’” inflated balloon on stage. Coffee Gala, World Trade Center, Boston, April 1994 [color]
Box 3, Envelopes 112-113 Giant inflated Dunkin’ Donuts’ coffee cup. Coffee Gala, World Trade Center, Boston, April 1994 [color]
Box 3, Envelope 114 Band on stage with Dunkin’ Donuts “Blending of the Years” banner. Coffee Gala, World Trade Center, Boston, 1994 [color]
c. Other
Box 3, Envelope 115 Rosenberg speaking on the occasion of the 40th anniversary of his businesses at the Sheraton Tara in Braintree, MA, 1986 [color]
Box 3, Envelope 116 As above, but different view [color]
Box 3, Envelope 117 Rosenberg and son, Robert, Sheraton Tara, Braintree, MA, 1986 [color]
Box 3, Envelope 118 Rosenberg and son, Robert, Management meeting, August 1988 [color]
Box 3, Envelope 119 Rosenberg and wife, Ann at MUFSO Pioneer of the Year Award, October 3, 1988
Box 3, Envelope 120 Rosenberg and wife, Ann with Charles Bernstein, editor of Nation’s Restaurant News at MUFSO Pioneer of the Year Award, October 3, 1988
Box 3, Envelope 121 As above, but different view
3. Franchising
Box 3, Envelope 122 WR being interviewed by WOR station in NY; in 1962 he was interviewed by Don McNeill on “Breakfast Club” show. He was President of I.F.A. in 1962.
Box 3, Envelope 123 Elmer Winters (Founder of MANPOWER, INC.) accepting the International Franchise Association Presidency from William Rosenberg, 1962.
Box 3, Envelope 124 Al Tunick, WR, prob Amonoso (Hyatt Regency), Grant Mauk, Elmer Winters, Ted Franks (Beltone), One Hour Martinizing VP, Burger Chef VP, one from Snap-on-Tools, 1962? In front of The King Arthur Room.
Box 3, Envelope 125 Rosenberg and other executives at the COEX (Chain Operators Exchange) Annual Banquet, 1980.
Box 3, Envelope 126 Rosenberg and three other executives (Pat O’Malley, Pres. of Canteen Group; Kemmons Wilson, Holiday Inns, and unidentified man from ARA) at the COEX (Chain Operators Exchange) Annual Banquet, 1980.
Box 3, Envelope 127 Rosenberg receiving IFA Educational Foundation award presented by Arthur Karp, Chairman, 1990.
4. Horses
Box 3, Envelope 128 Rosenberg (?) riding in harness, undated [color]
Box 3, Envelope 129 “Noble Blitz,” New Hampshire Sire Stakes Final, Rockingham Park, November 10, 1979 with Rosenberg and wife, Ann [color]
Box 3, Envelope 130 Portrait of an unidentified horse (Noble Blitz?), 1982. Photographer: Tony Leonard, Lexington, KY [color]
Box 3, Envelope 131 “No Nukes” [horse] “arrived October 19, 1982 NJ farm 10:15 AM” [color]
Box 3, Envelope 132 “Astro Hill” [horse] “The Red Mile winner, September 29, 1983″ [color]
Box 3, Envelope 133 “Hoedown Hanover” [horse], race winner, June 21, 1983 [color]
Box 3, Envelope 134 New Jersey Sires Stake 2nd place for Rosenberg’s horse Cincy Bindy, driver Peter Haughton, July 6, 1978 [color]
Box 3, Envelope 135 Victory Lane, The Geers Stake, Du Quoin State Fair, August 30, 1975 [color]


Subseries C: 3×5 and other sizes (all color unless otherwise indicated)

1. Personal
Box 4
Box 4, Envelope 1 Portrait of Rosenberg that was taped over his picture in newspaper article (see Box 1 Folder 11), undated (b&w, 2×2)
Box 4, Envelope 2 Rosenberg with his mother Phoebe(?), undated (3×4)
2. Business
Box 4, Envelope 3 Dunkin’ Donuts counter, menu, worker and menu, undated (b&w, 4×5)
Box 4, Envelope 4 Dunkin’ Donuts counter, menu and donuts, undated (4×5)
Box 4, Envelope 5 Dunkin’ Donuts Convention, Miami 1968. Bill Beebee, Financial VP DD, Iru Eison, Robt. Rosenberg, William Rosenberg (5×5)
a. Trip to Hawaii, January 1982
Box 4, Envelope 6 Dunkin’ Donuts, Ala Moana Shopping Center, Honolulu
Box 4, Envelope 7 Counter, Dunkin’ Donuts, Ala Moana Shopping Center, Honolulu
Box 4, Envelope 8 Rosenberg in front of animal sculpture in mall
Box 4, Envelope 9 As above, but closer view
Box 4, Envelope 10 U.S.S. Arizona Memorial, Pearl Harbor
Box 4, Envelope 11 Ann in front of anchor
Box 4, Envelope 12 Ann in front of ship’s bell
Box 4, Envelope 13 Rosenberg on U.S.S. Arizona
Box 4, Envelope 14 Rosenberg holding umbrella
Box 4, Envelope 15 Weathervane, Oahu
Box 4, Envelope 16 Sugar Mill, Oahu
Box 4, Envelope 17 Polynesian Cultural Center, Oahu
Box 4, Envelope 18 As above, dancing natives
Box 4, Envelope 19 A very full Bill Rosenberg
Box 4, Envelope 20 Small waterfall, Polynesian Cultural Center, Oahu
Box 4, Envelope 21 Big waterfall, as above
Box 4, Envelope 22 Rosenberg eating soup
Box 4, Envelope 23 Unflattering shot of Rosenberg eating soup
Box 4, Envelope 24 Sailboat
Box 4, Envelope 25 The Blue Max Restaurant, Lohauna, Maui
Box 4, Envelopes 26-33 Views of Maui
Box 4, Envelope 34 Hanalei National Wildlife Refuge
Box 4, Envelope 35 Rosenberg in front of the $100,000,000 Hyatt Regency, Maui
Box 4, Envelope 36 Ann in front of above
Box 4, Envelope 37 Rosenberg pictured in front of a glass window, Ann in reflection taking the photo
Box 4, Envelope 38 Rosenberg striking a pose next to an acrobatic sculpture
Box 4, Envelope 39 Rosenberg in the garden of the hotel, in front of a waterfall and summer house
Box 4, Envelope 40 Same as above, but different view
Box 4, Envelope 41 Rosenberg and Ann, as above
Box 4, Envelope 42 Rosenberg on a swinging bridge
Box 4, Envelope 43 Ann in the garden of the hotel
Box 4, Envelopes 44-58 Helicopter ride, Kauai, various views
b. Record of trip to Singapore, Philippines, Thailand, Hong Kong, Taiwan, and Japan, February-March 1982
Box 4, Envelope 59 Rosenberg and Ann in Singapore 1982
Box 4, Envelope 60 Lobby of Manila Hotel
Box 4, Envelope 61 As above, different view
Box 4, Envelope 62 South Harbor, Manila, Philippines. View from Manila Hotel.
Box 4, Envelope 63 As above, different view
Box 4, Envelope 64 As above, different view
Box 4, Envelope 65 Bamboo Organ, Manila
Box 4, Envelope 66 As above, different view
Box 4, Envelope 67 Leopoldo Prieto, Ann, Bill, John Spakowski, Sammy Shariff, Manila
Box 4, Envelope 68 Dunkin’ Donuts in Manila
Box 4, Envelope 69 As above, different view
Box 4, Envelope 70 Rosenberg and Lt. Gov. of Philippines
Box 4, Envelope 71 Leopoldo Prieto, Jr., Leopoldo Prieto Sr., Len Geller, Vicky Prieto
Box 4, Envelope 72 Rosenberg and Walter Spakowski
Box 4, Envelope 73 Leopoldo Prieto Sr., Vicky Prieto, Ann Rosenberg, Walter Spakowski and child
Box 4, Envelope 74 Rosenberg, Leopoldo Prieto Sr., Vicky Prieto, Walter Spakowski and child
Box 4, Envelope 75 Sammy Shariff, Rosenberg, and Len Geller
Box 4, Envelope 76 Sammy Shariff and Ann
Box 4, Envelope 77 Sammy Shariff, Rosenberg, and Leopoldo Prieto Sr
Box 4, Envelope 78 Lt. Gov. of Philippines and family
Box 4, Envelope 79 Rosenberg with two young Filipinos
Box 4, Envelope 80 Counter staff
Box 4, Envelope 81 Crowded counter
Box 4, Envelope 82 Rosenberg and Ann on vacation in the Philippines (b&w)
Box 4, Envelope 83 Rosenberg (b&w)
Box 4, Envelope 84 Rosenberg, Ann with Camcorder, and Filipino woman (b&w)
Box 4, Envelopes 85-89 Hindu religious festival, Singapore
Box 4, Envelope 90 Welcome from Gassy and Henry Foo, Bangkok, Thailand
Box 4, Envelope 91 Welcome to Dunkin’ Donuts, Bangkok, Thailand
Box 4, Envelope 92 Rosenberg and Henry Foo, Dunkin’ Donuts, Bangkok, Thailand
Box 4, Envelope 93 Ann Rosenberg and Nerasack, Dunkin’ Donuts, Bangkok, Thailand
Box 4, Envelope 94 Ann Rosenberg with Singh
Box 4, Envelope 95 Dunkin’ Donuts Grand Opening, Bangkok
Box 4, Envelope 96 William Rosenberg hamming it up at table, Bangkok
Box 4, Envelope 97 Four at table, Bangkok
Box 4, Envelope 98 Ann Rosenberg with 2 other women at table, Bangkok
Box 4, Envelopes 99-101 Possible location for Dunkin’ Donuts in Bangkok
Box 4, Envelope 102 Jai Singhi, Rosenberg, Gassy, and an unidentified fourth person
Box 4, Envelope 103 Buddhist shrine, Oriental Hotel, Bangkok
Box 4, Envelope 104 A hazy view of Bangkok from a nearby hill
Box 4, Envelope 105 Ann Rosenberg at Pattaya Beach, Thailand
Box 4, Envelope 106 Rosenberg “modeling” in hotel room, Pattaya Beach, Thailand
Box 4, Envelope 107 A playful Rosenberg at Pattaya Beach, Thailand
Box 4, Envelope 108 Ann Rosenberg on balcony in bikini at Pattaya Beach, Thailand
Box 4, Envelope 109 Rosenberg on balcony at Pattaya Beach, Thailand
Box 4, Envelope 110 Rosenberg in front of “Nuts,” a store in Hong Kong
Box 4, Envelope 111 Ann Rosenberg in Hong Kong
Box 4, Envelope 112 Ann Rosenberg at Ocean terminal shopping centre in Hong Kong
Box 4, Envelope 113 Rosenberg in front of ship “Rotterdam” in Hong Kong harbor
Box 4, Envelope 114 Hong Kong Space Museum
Box 4, Envelope 115 Hong Kong Space Museum
Box 4, Envelope 116 The Peninsula Hotel, Hong Kong
Box 4, Envelopes 117-119 Views from the Grand Hotel, Taipei, Taiwan
Box 4, Envelope 120 Blind masseur massaging Rosenberg
Box 4, Envelopes 121-124 Buddhist temple, Taiwan
Box 4, Envelope 125 Rosenberg with Gordon Cheng, Taiwan licensee
Box 4, Envelope 126 Rosenberg with Cheng’s father
Box 4, Envelope 127 Rosenberg with Cheng’s father and uncle
Box 4, Envelope 128 Ann Rosenberg with Cheng’s mother and aunt
Box 4, Envelope 129 Ann and William Rosenberg, Taiwan
Box 4, Envelope 130 Rosenberg on the balcony outside room in Grand Hotel, Taipei
Box 4, Envelope 131 Ann Rosenberg, as above
Box 4, Envelope 132 Ceiling in the lobby of Grand Hotel, Taipei
Box 4, Envelope 133 Chang Kai Chek Memorial, Taipei
Box 4, Envelopes 134-135 The Rosenbergs in front of the Chang Kai Chek Memorial, Taipei
Box 4, Envelope 136 Rosenberg with policeman at Chang Kai Chek Memorial, Taipei
Box 4, Envelope 137 Ann Rosenberg in front of gardens at Chang Kai Chek Memorial, Taipei
Box 4, Envelope 138 Statue of Chang Kai Chek
Box 4, Envelope 139 The Rosenbergs in front of statue of Chang Kai Chek
Box 4, Envelope 140 Guard at Chang Kai Chek Memorial, Taipei
Box 4, Envelope 141 Tokyo, Japan
Box 4, Envelope 142 Rosenbergs with children of Bob and Mary Shysman in Tokyo
Box 4, Envelope 143 Rosenberg and Mary Shysman with her children
Box 4, Envelope 144 Rosenbergs with Bob and Mary Shysman in Tokyo
Box 4, Envelope 145 Rosenbergs posed at chess set in Shysman home
Box 4, Envelope 146 Rosenberg outside Dunkin’ Donuts in Yokohama, Japan
Box 4, Envelope 147 Rosenberg inside Dunkin’ Donuts in Yokohama, Japan
Box 4, Envelope 148 The interior of Dunkin’ Donuts in Yokohama, Japan, showing the menu board in Japanese
Box 4, Envelope 149-152 Dunkin’ Donuts in Yokohama, Japan
Box 4, Envelope 153 Rosenberg with Bob Shysman, Yokohama, Japan
Box 4, Envelopes 154-157 Dunkin’ Donuts second satellite store in Yokohama, Japan
Box 4, Envelopes 158-161 Fujiya Hotel, Hakone, Japan
Box 4, Envelope 162 High school students met on the ropeway at Mt. Fuji, Japan
Box 4, Envelope 163 Ann Rosenberg on railway station, Hakone, Japan
Box 4, Envelope 164 Rosenberg on railway station, Hakone, Japan
Box 4, Envelope 165 Kikoso Inn, Hakone, Japan (dark print)
Box 4, Envelopes 166-167 Typical food display (plastic) in Japanese restaurant window
Box 4, Envelopes 168-170 Miyako Hotel garden, Kyoto, Japan
Box 4, Envelope 171 Geishas in Kyoto, Japan
Box 4, Envelope 172 Street scene, Kyoto, Japan
Box 4, Envelope 173 Ann Rosenberg in front of flower store, Kyoto, Japan
Box 4, Envelope 174 Flowers, Kyoto, Japan
Box 4, Envelopes 175-177 Rosenberg at Shinto shrine on steep hill behind Miyako Hotel, Kyoto, Japan
Box 4, Envelope 178-179 Ann Rosenberg, as above
Box 4, Envelope 180 View from the roof of the Miyako Hotel, Kyoto, Japan
Box 4, Envelope 181 Rosenberg, Kyoto, Japan
Box 4, Envelope 182 Mister Donut, Kyoto, Japan
Box 4, Envelope 183 Ann Rosenberg on stairs of a colorful cafe, Kyoto, Japan
Box 4, Envelope 184 School bus, Kyoto, Japan
Box 4, Envelope 185 Little girl in mall, Kyoto, Japan (blurred print)
Box 4, Envelopes 186-190 Nara deer park
Box 4, Envelope 191 Rosenberg in dragon smoking jacket, Mikayo Hotel, Kyoto, Japan
Box 4, Envelopes 192-194 Ann and Bill Rosenberg pictured with Bob and Mary Shysman and an unidentified Japanese couple, Yokohama, Japan (b&w, 5×7)
Box 4, Envelope 195 Rosenberg delivering talk at President’ Club Dinner, 1986 (4×5)
Box 4, Envelope 196 William Rosenberg, Ralph Gabellieri, Nat Alterman and Robert Rosenberg, 1991 (4×6)
3. Franchising
Box 4, Envelope 197 William Rosenberg, Ralph Gabellieri, Nat Alterman and Robert Rosenberg, 1991 (4×6)
a. Record of trip to Singapore, Philippines, Thailand, Hong Kong, Taiwan, and Japan, February-March 1982
Box 4, Envelope 198 Bill Levine (in white jacket), Rosenberg, Bill Cherkasky, and Jim Bugg (in red jacket)
Box 4, Envelope 199 Rosenberg and unidentified woman at a podium
Box 4, Envelope 200 Rosenberg
Box 4, Envelope 201 Ann Rosenberg
Box 4, Envelope 202 Rosenberg, Jim Trethaway (in blue shirt), Bernie Browning, and Art Karp (with back to camera)
Box 4, Envelope 203 Rosenberg mingling with various people
Box 4, Envelopes 204-207 Rosenberg receiving IFA Educational Foundation award presented by Mr. Arthur Karp, Chairman of the IFA
Box 4, Envelope 208 Rosenberg at podium
Box 4, Envelope 209 Rosenberg pictured with Art Karp and Hy Swartz)
Box 4, Envelope 210 Rosenberg pictures speaking with unidentified man
4. Horses
a. The ‘Donut’ Horses, Florida, September 1974
Box 4, Envelope 211 Best of Donut, P. Haughton
Box 4, Envelope 212 Best of Donut, 2nd Try
Box 4, Envelope 213 Best of Donut, 3rd Try
Box 4, Envelope 214 Best of Donut, 3rd Try
Box 4, Envelope 215 Fleet Donut, W. Haughton
Box 4, Envelope 216 Fleet Donut, Start, W. Haughton
Box 4, Envelope 217 Funny Donut, Finish
Box 4, Envelope 218 Quilla Donut, Start, W. Haughton
Box 4, Envelope 219 Quilla Donut, W. Haughton
Box 4, Envelope 220 Romantic Donut
Box 4, Envelope 221-223 At The Red Mile Track in Lexington, KY 1981
Box 4, Envelope 224 Rosenberg with Alan Finkelson, Lexington, KY 1981
Box 4, Envelope 225 Ann Rosenberg, Lexington, KY 1981
Box 4, Envelopes 226-229 Rosenberg with crutch, Lexington, KY 1981
Box 4, Envelope 230 Wilrose Farms Dispersal Sale, Ann (wife), Bob (son), Bill, and Don (son), October 31, 1985
Box 4, Envelope 231 #117 Sedalia Lobell, SS-Summer Hill, 1985? Color, 5×5
Box 4, Envelope 232 #154 Atlanta Lobell, SS-Amour Hill, 1985? Color, 5×5
Box 4, Envelope 233 Rosenberg, Ann and unidentified man, November 1986
Box 4, Envelope 234 Max Hempt, Bill Rosenberg, November 1986


Series VI: Videotapes, 1988-1993

Box 5
Box 5, Tape 1 Working On The Dream Sampler, Robert Sturgis Productions Minneapolis, MN 1990, 12 1/2 mins

Rosenberg is interviewed from 8:54-9:36

Box 5, Tape 2 Working On The Dream, Show #203, 24 mins

Rosenberg is interviewed from 4:45-5:55 and from 11:58-13:25

Box 5, Tape 3 Working On The Dream, Show #205, 24 mins

Rosenberg is interviewed 10:41-16:52 about the beginnings of Dunkin’ Donuts

Box 5, Tape 4 Working On The Dream, Show #301, 23 mins. 1992.

Rosenberg is interviewed 7:30-14:08 in segment called “True American Entrepreneur” – features brief biography of Rosenberg, Rosenberg talks about Dunkin’ Donuts, franchising and the American Dream.

Box 5, Tape 5 Working On The Dream, Program For Success Infomercial, Robert Sturgis Productions Minneapolis, MN 1992, 28:19 mins.

5:19: shot of Rosenberg in credits

8:30: Rosenberg gives advice and motivational speech

11-11:06: another shot of Rosenberg

Box 5, Tape 6 Working On The Dream, “Marketing Yourself” Robert Sturgis Productions Minneapolis, MN 1993, 22 mins.

No mention of Rosenberg. Only short clip of him in opening credits.

Box 5, Tape 7 Rombouts, Antwerp, Belgium, October 1983, 41:34 mins.

0:00-14:04: Rosenberg and others taste-testing coffee grounds. Rosenberg mostly in background.

14:05-41:34: Rosenberg vacationing in Acapulco, Mexico.

Box 5, Tape 8 William Rosenberg Address to AVF Summer Meeting 1989, 20:40mins. Topic of speech is birth, growth, and future of franchising.
Box 5, Tape 9 William Rosenberg home video, February 6, 1988, 45:06mins. Harness Horsemen International HHI Awards.

11:04-21:24: Rosenberg receives award and makes a speech

21:24-33:23: Other awards given

33:23-end: Playing tennis with family

Box 5, Tape 10 William Rosenberg home video, February 6, 1988, 45:06 mins. Harness Horsemen International HHI Awards.

11:04-21:24: Rosenberg receives award and makes a speech

21:24-33:23: Other awards given out

33:26-36:10: Nestlé commercial and movie previews

36:10-end: Dirty Dancing (the movie)

Box 5, Tape 11 William Rosenberg home video, February 6, 1988, 35:19mins. HHI Awards.

6:13-16:34: Rosenberg receives award and makes a speech

16:49-27:22: “Racing From Meadowlands” TV interview with Rosenberg. Rosenberg talks about harness racing, breeding horses and his wife’s horse, Green With Envy.

27:22-32:08: Harness races that Green With Envy competes in

32:08-35:19: Business Times on ESPN. Report on horse racing.

Box 6
Box 6, Tape 1 William Rosenberg Harvard Medical School Speech, May 28, 1988, 23:13 mins.

13:13-19:06: Presentation of gift to Rosenberg from Medical School, Rosenberg makes speech.

19:10-23:13: Family and friends of Rosenberg on yacht.

Box 6, Tape 2 Duskin Pia, 1991. 12:17mins. Advertisement for buildings. Entirely in Japanese, no mention of Rosenberg or Dunkin’ Donuts.
Box 6, Tape 3 “The Money Wheel,” Money Talk CNBC-TV “Franchises,” December 1, 1992, 12:46 mins. Mentions International Franchising Association.
Box 6, Tape 4 Moneyline CNN TV “Franchises,” November 17, 1993, 2:43 mins. No mention of Rosenberg or Dunkin’ Donuts.
Box 6, Tape 5 Dedication Ceremony for the William Rosenberg Chair in Franchising & Entrepeneurship, University of New Hampshire, June 11, 1994.

Features Rosenberg on franchising, the founding of IFA, and quality and improvement.

Box 6, Tape 6 First Business, USA Cable “Franchising” Parts 1 & 2, 6:34 mins. Report on 34th International Franchise Convention in Las Vegas, Nevada, 1994.

1:32-1:53: Snippet of interview with William Rosenberg.

Box 6, Tape 7 WPBT Program Trust Fund Cut #4, 1 min. Ad for Trust Fund listing donors. The William Rosenberg Family Foundation Fund for Programming is amongst them.
Box 6, Tape 8 William Rosenberg interview with Arthur Lipper at the International Franchise Association Annual Meeting, January 30, 1985. 5:29 min.


Series VII: Oversized Materials, 1960-2001

Box 7
Item 1 Articles of Incorporation of the International Franchise Association, February 19, 1960
Item 2 State of Illinois Certificate of Incorporation for the International Franchise Association, February 19, 1960
Item 3 A Century of Accomplishment 1901-2001, South Shore Chamber of Commerce
Item 4 Commemorative album for the establishment of the William A. Rosenberg Professor of Medicine at the Dana-Farber Cancer Institute, May 27, 1988

One Response to “Guide to the William Rosenberg Papers, 1940-2002”

  1. Malina Says:

    Iam dioing a report for my entreprenuer class I have chosen William Rosenberg.