Papers, 1940s-2002
MC 187
7 boxes (2 cu.ft.)
About William Rosenberg:
William Rosenberg was born on June 10, 1916 in Dorchester, Massachusetts. He left school at age 14 to help support his family during the Depression, and after World War II founded Industrial Luncheon Services, a catering service run from converted telephone trucks that served coffee and snacks to Boston-area factory workers during their breaks. The business grew rapidly and branched out to include vending machines and in-plant cafeterias.
Noticing that coffee and doughnuts amounted to 40% of his total sales, Rosenberg opened his first doughnut shop, the Open Kettle in Quincy, Massachusetts in 1948. Open Kettle changed its name to Dunkin’ Donuts in 1950 and operated inside a former awning store in Quincy, Massachusetts. Five years later, Dunkin’ Donuts signed its first franchise agreement. Rosenberg’s partner, Harry Winokur, was against this idea, so Rosenberg bought him out. Today Dunkin’ Donuts has more than 5000 franchises worldwide. Ironically, Harry Winokur went on to found Mister Donut and its franchises.
Around 1960, Rosenberg opened a burger chain, Howdy Beefburger, and placed these stores in the same location as his Dunkin Donut shops in a shared parking lot in order to better compete for property with the larger chains, such as McDonalds and Exxon.
In 1963, Rosenberg handed over the presidency of Dunkin’ Donuts to his son Robert, but he stayed on as chairman of the board and remained a vital influence on the company. Dunkin’ Donuts went public in the late 1960s, and the first overseas shop opened in Japan in 1970. In 1988, Rosenberg retired from his position with Dunkin’ Donuts, but continued as a consultant to the company. Allied Domecq PLC bought Dunkin’ Donuts in 1990, but sold it to Dunkin Brands, Inc. in December 2005 (See Wikipedia).
In 1959, Rosenberg had the idea of starting the International Franchise Association (IFA) while attending a franchising convention in Chicago. He and Jack Alpert, a fellow convention attendee, put together the IFA’s by-laws. At the time, franchising was in its infancy and faced the threat of being legislated out of existence. With the efforts of the IFA, franchising grew and flourished. In the 1980s, Rosenberg would have a strong hand in establishing the IFA’s Education Foundation.
In the late 1960s, Rosenberg became interested in harness racing. In 1968 he purchased Wilrose Farms in East Kingston, NH and set about buying and breeding Standardbred horses. His horses won many important races and sold for record-breaking prices, but in 1976, he sold the entire stock of the farm’s horses although he continued to invest in horses. In the early 1970s, he began a campaign for a Sire Stakes program in New Hampshire. The bill for this program was passed by the NH state legislature in the winter of 1974. Rosenberg helped to found the International Horse Racing Association in the 1980s.
In 1980 Rosenberg donated Wilrose Farm to the University of New Hampshire. The farm was sold 14 years later and the university dedicated a chair in Franchising and Entrepreneurship in Rosenberg’s name, and then in the fall of 2002 launched the William Rosenberg International Center of Franchising.
Rosenberg suffered from many forms of cancer. In 1976, he was diagnosed with lymphoma. He underwent radiation treatment under Dr. George Canellos at the Dana-Farber Cancer Institute and fully recovered. In 1988, the William Rosenberg Professorship in Medicine at the Dana-Farber Cancer Institute and Harvard Medical School was established with the support of the William Rosenberg Family Foundation. Dr. Canellos became the first doctor to hold that professorship.
William Rosenberg was married twice. On April 29, 1937, he married Bertha “Bookie” and they had three children, Robert, Carol and Donald. In the late 1960s, Bill and Bookie separated and later divorced. Bill married Ann Aluisy of Farmington, NH on June 24, 1978. Rosenberg’s autobiography, Time to Make the Donuts, was published in 2001.
On September 20, 2002, William Rosenberg died at his home in Mashpee, Massachusetts.
About the William Rosenberg Collection:
The bulk of the William Rosenberg Collection contains newspaper and magazine clippings and photographs collected by him, business associates and family members. The clippings and photographs chronicle the operations of Industrial Luncheon Services, Dunkin’ Donuts, the International Franchise Association, Wilrose Farm and harness racing. Included is a photo-chronicle of Bill’s and his wife Ann’s 1982 six week trip to Asia to survey Dunkin’ Donuts stores there. The highlight of the collection is an original draft of the IFA’s by-laws with hand-written notes and comments by William Rosenberg.
See the digital content for the William Rosenberg collection.
Folder Listing:
I. Personal
A. Correspondence
| f.1-4 | To Rosenberg, 1966: Telegrams and birthday cards from Rosenberg’s 50th birthday party held at the Hotel Somerset on June 11, 1966. Items were originally in a commemorative album. Includes a facsimile of a letter from then Massachusetts’ Governor John A. Volpe as well as a few clippings from the album. |
| f.5 | To/from Rosenberg, 1982-2000: From Wendy and Alan Leavitt, 10/27/1982. To Bruce A. Mohl of the Boston Globe re: article about Rosenberg, 9/13/1983. To Rosenberg from Thomas R. Schwarz, 8/30/1986 and 10/6/1988. |
| f.6 | From President Ronald Reagan, 7/29/1983: Photo of letter to Rosenberg re: 35th anniversary as an entrepreneur. |
B. Clippings
| f.7 | November 1953. Original and facsimile copy of article mentioned in Rosenberg’s autobiography, Time to Make the Donuts. |
| f.8 | Three Boston Herald articles from 1964-1965, all biographical. |
| f.9 | Boston Globe special section original and facsimile from June 12, 1966 re: Rosenberg and Dunkin’ Donuts. |
| f.10 | Quincy Ledger, Monday June 20, 1966 Mass. Gov. Volpe presenting cuff links to Rosenberg on his 50th birthday. Picture with caption. |
| f.11 | 1970-1979. Biographical clippings, arranged chronologically. |
| f.12 | 1983-1988. Re Rosenberg’s retirement, Pioneer of the Year Award (1988). |
| f.13 | 1988. Re: Dana-Farber Institute. |
| f.14 | 1990-2000. Re: Gutman as Rosenberg Chair, Temple Beth El, Don Rosenberg and Robert Rosenberg. |
| f.15 | 2001-2002. Re: release of autobiography, Time to Make the Donuts, originally contained in scrapbook. Contains a card from Catherine, an employee, who put the scrapbook together. |
C. Ephemera
| f.16 | Caricature of Rosenberg trailing a horse, 8/29/1983. |
| f.17 | Invitation to Temple Beth El Festival of the Arts, 3/25/1995. Rosenberg and his wife were honorees. |
II. Business
A. Correspondence
| f.18 | To/from Rosenberg/Louis Perlman, 1970-1971. Re: the presentation of a plaque and speech on the occasion of Dunkin’ Donut’s 20th anniversary. Enclosed with a copy of the speech. |
| f.19 | To Rosenberg from Richard N. Hart, Jr. VP and Treasure of Dunkin’ Donuts, 7/12/1985 re: Investor’s Daily. Enclosed with a copy of Investor’s Daily article about Dunkin’ Donuts and Value Line report. |
| f.20 | From Rosemary C. Tracy, Field Marketing Manager, 8/23/1994 re: World Trade Center, Boston Coffee Gala. |
| f.21 | To Dunkin’ Donuts Family Member, 4/17/2000 re: 50th anniversary of Dunkin’ Donuts poster. |
B. Clippings
| f.22 | 1950-1951 re: Industrial Luncheon Service. |
| f.23 | 1964-2001 re: Dunkin’ Donuts, Robert Rosenberg’s role and divorce, sales, William Rosenberg Award, takeover, “Freddie” Award, and doughnuts. |
C. Ephemera
| f.24 | Industrial Cafeterias, Inc. Consolidated Financial Statements, 10/28/1967 and Menumat Menu and materials list, 1967? |
| f.25 | Early franchise leaflet, “Dollars from Donuts!” Fact sheet about Dunkin’ Donuts for prospective franchisees: “I’ve Got A Secret But I’m Telling You.” Metal plaque or plate: “Thank You For Upholding Our Fine Reputation/Chairman of the Board/Dunkin’ Donuts.” |
| f.26 | Invitation to the Rosenbergs for the Blessing and Inauguration of the Dunkin’ Donuts shop at the Greenhills Shopping Center, San Juan, Manila, Feb. 6, 1982. Two Japanese Dunkin’ Donuts advertizing flyers. Restaurants in Japan, Japan National Tourist Organization. |
| f.27 | Brochure for Award for Innovation with note from Robert Rosenberg, 1986? |
| f.28 | World Trade Center, Boston Coffee Gala announcement/invitation, 1994. |
| f.29 | Postcard: “Christ died for our Dunkin’ Donuts”, 1994. |
| f.30 | Allied Domecq Retailing International Worldwide Partner Conference program, The Orchid At Mauna Lani, Hawaii, 3/19-23/1996? |
| f.31 | Dunkin’ Donuts Annual Reports, 1971-1972. |
| f.32 | Dunkin’ Donuts Annual Reports, 1973-1974. |
| f.33 | Dunkin’ Donuts Annual Reports, 1975-1976. |
| f.34 | Dunkin’ Donuts Annual Reports, 1977-1978. |
| f.35 | Dunkin’ Donuts Annual Reports, 1979-1980. |
| f.36 | Dunkin’ Donuts Annual Reports, 1981-1982. |
| f.37 | Dunkin’ Donuts “Letter to Stockholders” taken from the Dunkin’ Donuts Annual Reports, 1983-1988. |
D. Publications
| f.38 | Dunkin’ Donuts Newsletter 6/1966. |
| f.39 | Universal Food Service News 11/1966. |
| f.40 | Dunkin’ Donuts employee manual, “20 Steps To Success,” 1967. |
| f.41 | 1968: Pages 3-6 of unidentified newsletter with picture of 18th anniversary of Dunkin’ Donuts shop. In poor condition. |
| f.42 | Dunkin’ Donuts Quarterly, 1983-1989. |
| f.1 | The Coffee Break, 6/1991. |
| f.2 | Common Grounds, 6/7/1996, 8/2/1996, 8/16/1996. |
| f.3 | Krispy Kreme Doughnuts Stock Report, 3/14/2000. |
| f.4 | Esprit: the Allied Domecq Magazine, 4-6/2000. “Feeling fabulous at 50″- article celebrating Dunkin’ Donuts’ 50th anniversary. Gives 1948 as the date of the opening of Open Kettle. |
III. Franchising
A. By-Laws
| f.5 | By-laws for the International Franchise Association, Inc., 1960 with Rosenberg’s notations. Includes original and facsimile copy. |
B. Correspondence
| f.6 | 3/20/1991: To/from James B. Henry (Dean of College of Business Administration, Louisiana State University, Baton Rouge, LA) re: Rosenberg’s being made a Certified Franchise Executive by the University (see f.19 for the actual certificate). |
C. Clippings
| f.7 | 1962-2000 clippings from various newspapers and magazines re: franchising in general and/or profiling Rosenberg and his efforts to organize franchisers. |
D. Ephemera
| f.8 | Photocopy of IFMA Chain Operators Exchange (COEX) Annual Banquet program, 1980. Includes photographs of the honorees, including Rosenberg. |
| f.9 | Program for the International Franchise Association 1982 Annual Convention, Jan. 31-Feb.4, Kauai, Hawaii program. |
| f.10 | “Looking Back: Looking Ahead: An IFA 25th Anniversary Retrospective” (booklet), 1/1985. |
| f.11 | Various materials from the 29th Multi-Unit Food Service Operators (MUFSO) Conference, 10/2-5/1988 including a convention schedule and program and a business directory of the participants. |
| f.12 | Information folder for the International Franchise Association Educational Foundation, Inc. |
| f.13 | Program for the Ride the Wave to Franchise Excellence: 30th International Franchise Convention, Hyatt Regency, Waikoloa: The Big Island of Hawaii, 1-28-2/1/1990. |
| f.14 | Presentation certificate from Louisiana State University and the International Franchise Association to Rosenberg to bear the title “Certified Franchise Executive.” |
| f.15 | Awards Program for Annual Meeting of the IFA in 1/1991 in Palm Springs, CA. Rosenberg and his wife did not attend. |
| f.16 | 1992 IFA Awards Program “Salute to Leadership” and another program for the 32nd International Franchise Convention held 2/2-5/1992 in Palm Desert, CA. |
| f.17 | Invitation for the Inaugural Franchising Symposium, “Franchising the Economy and the World,” 10/4/1994. |
| f.18 | University of New Hampshire invitation to the Dedication of the William Rosenberg Chair in Franchising and Entrepreneurship, held at the New England Center, Durham, NH on 6/11/1994. |
D. Publications
| f.19 | News from the Franchising & Licencing World Center, Vol.1 No.1, First Quarter 1995. (The title of this publication has been cut off the cover, but is clipped in place). |
IV. Horses
A. By-Laws
| f.20 | Drafts of the International Horse Racing Association By-laws, 10/5/1983. |
B. Correspondence
| f.21 | From/To “Speedy Somolli” (Rosenberg’s race horse), 9/1978 re: race and offer of free donuts. |
| f.22 | Copy of letter to Frank X. Ready, Executive Vice President of United States Trotting Association re: of North American Harness Racing Marketing Association, Inc.(NAHRMA), 3/30/1984. |
| f.23 | From Joe Feinstein and Douglas Warren of North American Harness Racing Marketing Association, Inc. (NAHRMA) with attached progress report, 8/15 and 8/25/1985. |
C. Clippings
| f.24 | “A few Dozen Donuts,” Hoof Beats, December 1969. |
| f.25 | 1975-1996 re: the efforts to organize and promote harness racing and breeding in New Hampshire, New England and in general. |
| f.26 | 1974-1988 re: horses and racing in general. Individual horses, races, Rosenberg’s awards. |
| f.27 | 1980 newspaper articles re: donation of Wilrose Farms to the University of New Hampshire. |
D. Receipts
| f.28 | Various receipts for care and transport of Rosenberg’s horse, Speedy Somolli, Sept. 1978. |
E. Ephemera
| f.29 | Brochures for Wilrose Farms, 197?. |
| f.30 | Two ticket stubs for the Du Quoin State Fair, Hambletonian Day, 9/2/1978. |
| f.31 | Program for the New England Harness Writers Association’s 15th Hall of Fame Dinner honoring Rosenberg, 10/15/1979. |
| f.32 | Dedication program for the William Rosenberg Conference Center [Wilrose Farms], 10/13/1980 and a brochure for the Conference Center. |
| f.33 | f.33 National Horse Racing Association list of $1,000 Charter Sponsors, 8/31/1984. |
| f.34 | f.34 Brochure: complete dispersal of all broadmares belonging to Wilrose Farms, 10/31-11/1, 1985. |
| f.35 | f.35 23rd Annual Harness Horsemen International Man of the Year Award Dinner program, 2/6/1988, Fort Lauderdale, Florida. |
F. Publications
| f.36 | Standardbred Breeders and Owners Development Agency of New Hampshire Annual Reports, 1975 and 1976. |
| f.37 | Wilrose Farms Complete Dispersal of Broadmares and Weanlings, 11/22/1976, Tattersalls, Lexington, Kentucky. Catalog of horses. |
| f.38 | “The Black Book Part 2: Special Catalog Wilrose Farm Dispersal, featuring the 42 mares owned by the partnership of Lana Lobell Farms and Wilrose Farms. Selling Thursday Evening, October 31st Session begins at 8:00 P.M.” Includes hand-written amounts beside most horses. |
| f.39 | Weekly Track Topics (of the Harness Tracks of America, Inc.), 8/30/1985. Lead article: “Bob Rossilli Named As Director of NAHRMA Marketing Operations.” |
V. Photographs
A. 5×7 (all b&w unless otherwise indicated)
1. Personal
| e.1 | Headshot of Rosenberg by Fabian Bachrach, undated, but probably 1950s. |
| e.2 | Portrait of Rosenberg by Fabian Bachrach, as above but different view. |
| e.3 | Headshot of Rosenberg, taken in Durham, 1984. |
| e.4 | Headshot of Rosenberg, photographer unidentified, 1980s, taken for the annual report. Color. |
| e.5 | Barry Benacerraf, M.D., President, Dana-Farber Cancer Institute, William Rosenberg, Dean Tosteson, Harvard Medical School. Taken at Dana-Farber Cancer Institute, May 27, 1988. |
2. Business
| e.6 | Rosenberg seated at desk, January 1982. Taken for ‘Million Dollar Bill’ layout for Headline Brokers ad. |
| e.7 | As above, but different view. |
| e.8 | As above, but different view. |
| e.9 | As above, but different view. |
| e.10 | Rosenberg and wife, Ann. Information as above. |
| e.11 | As above, but different view. |
| e.12 | As above, but different view. |
| e.13 | As above, but different view. |
| Greenhills Mall Dunkin’ Donuts Grand Opening, Manila, Philippines, February 1982. | |
|---|---|
| e.14 | Introductions. |
| e.15 | As above, but different shot. |
| e.16 | Ann Rosenberg being introduced to Mary Prieto, wife of Leopoldo Prieto, Sr., President of Golden Donuts, Manila franchisee. |
| e.17 | Ann Rosenberg receiving bouquet. |
| e.18 | As above, but different shot. |
| e.19 | Includes photo case with the names of those pictured. |
| e.20 | Priest giving the blessing at the opening. |
| e.21 | As above, but different shot. |
| e.22 | Rosenberg shaking hands with Filippino employee. |
| e.23 | Beginning the tour of the new facility. |
| e.24 | Meeting the kitchen staff. |
| e.25 | As above, different shot. |
| e.26 | In conversation with the kitchen staff. |
| e.27 | The tour continues upwards. |
| e.28 | The first batch of donuts are ready. |
| e.29 | The counter staff are ready. |
| e.30 | More counter staff. |
| e.31 | After the formalities, the tasting. |
| e.32 | Rosenberg in conversation with Len Geller. |
| e.33 | Candid shot of Rosenberg munching on a donut, with Ann. |
| e.34 | Rosenberg and wife, Ann with Charles Bernstein, editor of Nation’s Restaurant News, MUFSO Pioneer of the Year Award, 10/3/1988. |
| e.35 | Rosenberg and Ann with V.P. of White Castle and wife, MUFSO Pioneer of the Year Award, 10/3/1988. |
3. Franchising
| e.36 | Rosenberg and wife at IFA Convention in Miami, Florida, 1983. |
| e.37 | Rosenberg giving the Founders Day speech at the Ride the Wave to Franchise Excellence: 30th International Franchise Convention held at the Hyatt Regency, Waikoloa, Hawaii, 1-28-2/1/1990. |
| e.38 | As above, different view. |
| e.39 | As above, different view. |
| e.40 | As above, Rosenberg with Kemmons Wilson, founder of Holiday Inns. |
| e.41 | As above, with Kathryn Boe, Assistant Dean of Law School, Creighton University. |
| e.42 | As above, with President Gerald Ford and Arthur Karp, Great American Choc Chip Cookie Co. |
| e.43 | As above, Rosenberg giving toast at closing banquet. |
| e.44 | As above different view, including Ann. |
| e.45 | Clayton Turnbull with Rosenberg and “Fred” at the Northeast Zone Advisory Council, Puerto Rico Seminar. Puerto Rico 1994. Color. |
4. Horses
| e.46 | NH Governor Meldrim Thomson signing bill for the Sire Stakes Program with Senator Delbert Downing, Senator Ward Brown, Representative Maurice Read, Senator Clesson Blaisdell, William Rosenberg, SBOA-NH president, Ann Aluisy, 1974. |
| e.47 | Shawna, winning horse in sweepstakes in Philippines, 1980, pictured with jockey, who has the Star of David on his jacket, and four others. Written on back: “SHAWNA / Sweepstakes / Winner / P120,000 / $15,000. I don’t think anyone / has the Star of David / as their Racing colors; / my racing colors since 1946.” Color. |
| e.48 | Rosenberg pictured with police officer enjoying some donuts, Lexington, KY, 10/2/81. Color. |
B. 8×10 (all b&w unless otherwise indicated)
1. Personal
| e.49 | Robert Rosenberg’s Bar Mitzvah, 3/4/1951 (sepia-toned). |
| e.50 | Robert Rosenberg’s Bar Mitzvah, 3/4/1951 (sepia-toned). |
| e.51 | Portrait of Rosenberg, undated, but probably 1970s. Color. 2 copies. |
| e.52 | Rosenberg and others (including Ann before they were married). 1974? Photograph by Herb Zimmerman. |
| e.53 | Portrait of Rosenberg and wife, Ann, undated. Color. |
2. Business
a. Industrial Luncheon Service (mostly from the late 1940s)
| e.54 | “Industrial Luncheon Service in South Boston; these are the original coffee urns before we developed the 100 gal units; smaller ones for the trucks.” |
| e.55 | Same as above, only slightly darker version. |
| e.56 | Drivers loading their carts and checking out. Mel Helpin, Supervisor. My Dad. |
| e.57 | South Boston prior to conveyor belt; sandwiches were made by hand. Mary Deggan, 3rd woman. |
| e.58 | Making coffee in South Boston plant before 100 gal containers developed. |
| e.59 | Woman wrapping sandwiches. |
| e.60 | Trucks to be loaded in South Boston garage. |
| e.61 | Old Commissary in South Boston; Coffee making equipment. |
| e.62 | Industrial Luncheon Service Commissary in Quincy, Mass. |
| e.63 | Coffee urns ready to be loaded on trucks; had two conveyor belts; one for ‘black’ and one ‘cream & sugar.’ |
| e.64 | Bakery @ Industrial Luncheon Services in Quincy. |
| e.65 | Cleaning truck coffee urns; developed automatic washer for them. |
| e.66 | Industrial Luncheon Service First to use stainless steel carts for factory coffee breaks. (Photo early 50s, late 40s). |
| e.67 | Loading Platform – had 40 truck capacity in Quincy; 25 out of Somerville. |
| e.68 | Drivers’ turn-in room; bulletin boards for contests for maximum sales. ‘Red’ Hare and Blackie Gordon. |
| e.69 | Making sandwiches before conveyor belt installed. |
| e.70 | We were first of develop these stainless steel mobile carts. |
| e.71 | Sample industrial cafeteria (@ Telechron Clock? – is that (no) WR and personal director of Telechron?? |
| e.72 | Storeroom of the bakery at 1st I.L.S. location? |
| e.73 | Coffee break at Tubular Rivet or Pneumatic Scale Co. |
| e.74 | Phil Wilson @ Coffee Urns. |
| e.75 | Assembling orders for shipping. |
| e.76 | One of the early trucks before heating units were installed. |
| e.77 | Mary Deggan at sandwich conveyor. |
| e.78 | Wrapping machine – Quincy. |
| e.79 | Shipping – Quincy Plant. |
| e.80 | Assembling orders for shipping. Frank Medige. |
| e.81 | Loaded carts; Drivers going to trucks @ shipping platform. Tom Gary. |
| e.82 | New England Commissary in Quincy – had 144,000 sq. ft of space. |
| e.83 | Wrapping machine at Quincy (wrapping pies? croissants?) |
| e.84 | New England Commissary in Quincy (for Industrial Luncheon Service). |
| e.85 | New England Commissary ice cream freezer. |
| e.86 | New England Commissary oven in Quincy – Chef. |
| e.87 | Pie making machine; Dave Ponfret, mgr of Bakery Dept. |
| e.88 | Pumps and scales for weighing and filling; (note barrels of shortening). |
| e.89 | Commissary in Quincy; 1st to use propane heater; had Reynolds develop aluminum containers for casseroles and pot pies. Danny Turello. |
b. Dunkin’ Donuts and Howdy Beefburger
| e.90 | First Concept Store Design (Original concept) Late 50s (but most likely taken during the 1970s). Color. |
| e.91 | Second Design concept, 1970s. Color. |
| e.92 | Howdy Beefburger Shop, Fall River, Mass.- had 17 in greater Boston area. |
| e.93 | Howdy Beefburger, Fall River, Mass. |
| e.94 | Howdy Beefburger and DD opening; WR’s idea to place them together for common parking lot. This about 1960 in Brockton. |
| e.95 | As above, Howdy Beefburger with large crowd in front of it. |
| e.96 | Dunkin’ Donuts, Torrington, Conn. |
| e.97 | Torrington, Conn. Donut & Food Store. DD and food operation store. |
| e.98 | Dunkin’ Donuts early packaging design. |
| e.99 | DD store design in the late 60s or early 70s. |
| e.100 | A DD grand opening; had radio announcers, disc jockeys, prizes, etc. Tuscon, Arizona – 1964. |
| e.101 | Late 70s. Interior of Dunkin’ Donuts store with customers. Color. |
| e.102 | Goodlight’s English Fish & Chips started by RR [Robert Rosenberg] in late ’60s. |
| e.103 | Rosenberg, Robert Rosenberg, and Ellie Leary at the celebration of her twenty-fifth anniversary working for Dunkin’ Donuts. She was the first switchboard operator at the Quincy. 1981 or 1982. |
| e.104 | “Fred” at the Coffee Gala, World Trade Center, Boston, 4/1994. L to R: Bernie Kenney, James Forbes, “Fred”, Rosemary Tracy, Shannon Maxwell. Color. |
| e.105 | “Fred” in front of Rosenberg Theater showing film “Look to the Future.” Coffee Gala, World Trade Center, Boston, 4/1994. Color. |
| e.106 -107 |
Display of Dunkin’ Donuts’ boxes and cups over the years. Coffee Gala, World Trade Center, Boston, 4/1994. Color. |
| e.108 | Rosenberg giving a speech. Coffee Gala, World Trade Center, Boston, 1994. Color. |
| e.109 | Presentation by Rosenberg to long-time Dunkin’ Donuts employee, Ellie Leary (?). Coffee Gala, World Trade Center, Boston, 4/1994. Color. |
| e.110 | Dunkin’ Donuts Banner. Coffee Gala, World Trade Center, Boston, 4/1994. Color. |
| e.111 | “The World According to Dunkin’” inflated balloon on stage. Coffee Gala, World Trade Center, Boston, 4/1994. Color. |
| e.112 -113 |
Giant inflated Dunkin’ Donuts’ coffee cup. Coffee Gala, World Trade Center, Boston, 4/1994. Color. |
| e.114 | Band on stage with Dunkin’ Donuts “Blending of the Years” banner. Coffee Gala, World Trade Center, Boston, 1994. Color. |
c. Other
| e.115 | Rosenberg speaking on the occasion of the 40th anniversary of his businesses at the Sheraton Tara in Braintree, MA, 1986. Color. |
| e.116 | As above, but different view. Color. |
| e.117 | Rosenberg and son, Robert, Sheraton Tara, Braintree, MA, 1986. Color. |
| e.118 | Rosenberg and son, Robert, Management meeting, August 1988. Color. |
| e.119 | Rosenberg and wife, Ann at MUFSO Pioneer of the Year Award, 10/3/1988. |
| e.120 | Rosenberg and wife, Ann with Charles Bernstein, editor of Nation’s Restaurant News at MUFSO Pioneer of the Year Award, 10/3/1988. |
| e.121 | As above, but different view. |
3. Franchising
| e.122 | WR being interviewed by WOR station in NY; in 1962 he was interviewed by Don McNeill on “Breakfast Club” show. He was President of I.F.A. in 1962. |
| e.123 | Elmer Winters (Founder of MANPOWER, INC.) accepting the International Franchise Association Presidency from William Rosenberg, 1962. |
| e.124 | Al Tunick, WR, prob Amonoso (Hyatt Regency), Grant Mauk, Elmer Winters, Ted Franks (Beltone), One Hour Martinizing VP, Burger Chef VP, one from Snap-on-Tools, 1962? In front of The King Arthur Room. |
| e.125 | Rosenberg and other executives at the COEX (Chain Operators Exchange) Annual Banquet, 1980. |
| e.126 | Rosenberg and three other executives (Pat O’Malley, Pres. of Canteen Group; Kemmons Wilson, Holiday Inns, and unidentified man from ARA) at the COEX (Chain Operators Exchange) Annual Banquet, 1980. |
| e.127 | Rosenberg receiving IFA Educational Foundation award presented by Arthur Karp, Chairman, 1990. |
4. Horses
| e.128 | Rosenberg (?) riding in harness, undated. Color. |
| e.129 | “Noble Blitz,” New Hampshire Sire Stakes Final, Rockingham Park, 11/10/1979 with Rosenberg and wife, Ann. Color. |
| e.130 | Portrait of an unidentified horse (Noble Blitz?), 1982. Photographer: Tony Leonard, Lexington, KY. Color. |
| e.131 | “No Nukes” [horse] “arrived 10/19/1982 NJ farm 10:15 A.M.” Color. |
| e.132 | “Astro Hill” [horse] “The Red Mile winner, 9/29/1983.” Color. |
| e.133 | “Hoedown Hanover” [horse], race winner, 6/21/1983. Color. |
| e.134 | New Jersey Sires Stake 2nd place for Rosenberg’s horse Cincy Bindy, driver Peter Haughton, 7/6/1978. Color. |
| e.135 | Victory Lane, The Geers Stake, Du Quoin State Fair, 8/30/1975. Color. |
C. 3×5 and other sizes (all color unless otherwise indicated)
1. Personal
| e.1 | Portrait of Rosenberg that was taped over his picture in newspaper article (see Box 1 f. 11), undated (b&w, 2×2). |
| e.2 | Rosenberg with his mother Phoebe(?), undated (3×4). |
2. Business
| e.3 | Dunkin’ Donuts counter, menu, worker and menu, undated (b&w, 4×5). |
| e.4 | Dunkin’ Donuts counter, menu and donuts, undated (4×5). |
| e.5 | Dunkin’ Donuts Convention, Miami 1968. Bill Beebee, Financial VP DD, Iru Eison, Robt. Rosenberg, William Rosenberg (5×5). |
| Trip to Hawaii, January 1982. | |
|---|---|
| e.6 | Dunkin’ Donuts, Ala Moana Shopping Center, Honolulu. |
| e.7 | Counter, Dunkin’ Donuts, Ala Moana Shopping Center, Honolulu. |
| e.8 | Rosenberg in front of animal sculpture in mall. |
| e.9 | As above, but closer view. |
| e.10 | U.S.S. Arizona Memorial, Pearl Harbor. |
| e.11 | Ann in front of anchor. |
| e.12 | Ann in front of ship’s bell. |
| e.13 | Rosenberg on U.S.S. Arizona. |
| e.14 | Rosenberg holding umbrella. |
| e.15 | Weathervane, Oahu. |
| e.16 | Sugar Mill, Oahu. |
| e.17 | Polynesian Cultural Center, Oahu. |
| e.18 | As above, dancing natives. |
| e.19 | A very full Bill Rosenberg. |
| e.20 | Small waterfall, Polynesian Cultural Center, Oahu. |
| e.21 | Big waterfall, as above. |
| e.22 | Rosenberg eating soup. |
| e.23 | Unflattering shot of Rosenberg eating soup. |
| e.24 | Sailboat. |
| e.25 | The Blue Max Restaurant, Lohauna, Maui. |
| e.26 -e.33 |
Views of Maui. |
| e.34 | Hanalei National Wildlife Refuge. |
| e.35 | Rosenberg in front of the $100,000,000 Hyatt Regency, Maui. |
| e.36 | Ann in front of above. |
| e.37 | Rosenberg pictured in front of a glass window, Ann in reflection taking the photo. |
| e.38 | Rosenberg striking a pose next to an acrobatic sculpture. |
| e.39 | Rosenberg in the garden of the hotel, in front of a waterfall and summer house. |
| e.40 | Same as above, but different view. |
| e.41 | Rosenberg and Ann, as above. |
| e.42 | Rosenberg on a swinging bridge. |
| e.43 | Ann in the garden of the hotel. |
| e.44 -e.58 |
Helicopter ride, Kauai, various views. |
| Record of trip to Singapore, Philippines, Thailand, Hong Kong, Taiwan, and Japan, February-March 1982. | |
| e.59 | Rosenberg and Ann in Singapore 1982. |
| e.60 | Lobby of Manila Hotel. |
| e.61 | As above, different view. |
| e.62 | South Harbor, Manila, Philippines. View from Manila Hotel. |
| e.63 | As above, different view. |
| e.64 | As above, different view. |
| e.65 | Bamboo Organ, Manila. |
| e.66 | As above, different view. |
| e.67 | Leopoldo Prieto, Ann, Bill, John Spakowski, Sammy Shariff, Manila. |
| e.68 | Dunkin’ Donuts in Manila. |
| e.69 | As above, different view. |
| e.70 | Rosenberg and Lt. Gov. of Philippines. |
| e.71 | Leopoldo Prieto, Jr., Leopoldo Prieto Sr., Len Geller, Vicky Prieto. |
| e.72 | Rosenberg and Walter Spakowski. |
| e.73 | Leopoldo Prieto Sr., Vicky Prieto, Ann Rosenberg, Walter Spakowski & child. |
| e.74 | Rosenberg, Leopoldo Prieto Sr., Vicky Prieto, Walter Spakowski & child. |
| e.75 | Sammy Shariff, Rosenberg, and Len Geller. |
| e.76 | Sammy Shariff and Ann. |
| e.77 | Sammy Shariff, Rosenberg, and Leopoldo Prieto Sr. |
| e.78 | Lt. Gov. of Philippines and family. |
| e.79 | Rosenberg with two young Filipinos. |
| e.80 | Counter staff. |
| e.81 | Crowded counter. |
| e.82 | Rosenberg and Ann on vacation in the Philippines (b&w). |
| e.83 | Rosenberg (b&w). |
| e.84 | Rosenberg, Ann with Camcorder, and Filipino woman (b&w). |
| e.85
-e.89 |
Hindu religious festival, Singapore. |
| e.90 | Welcome from Gassy and Henry Foo, Bangkok, Thailand. |
| e.91 | Welcome to Dunkin’ Donuts, Bangkok, Thailand. |
| e.92 | Rosenberg and Henry Foo, Dunkin’ Donuts, Bangkok, Thailand. |
| e.93 | Ann Rosenberg and Nerasack, Dunkin’ Donuts, Bangkok, Thailand. |
| e.94 | Ann Rosenberg with Singh. |
| e.95 | Dunkin’ Donuts Grand Opening, Bangkok. |
| e.96 | William Rosenberg hamming it up at table, Bangkok. |
| e.97 | Four at table, Bangkok. |
| e.98 | Ann Rosenberg with 2 other women at table, Bangkok. |
| e.99 -e.101 |
Possible location for Dunkin’ Donuts in Bangkok. |
| e.102 | Jai Singhi, Rosenberg, Gassy, and an unidentified fourth person. |
| e.103 | Buddhist shrine, Oriental Hotel, Bangkok. |
| e.104 | A hazy view of Bangkok from a nearby hill. |
| e.105 | Ann Rosenberg at Pattaya Beach, Thailand. |
| e.106 | Rosenberg “modeling” in hotel room, Pattaya Beach, Thailand. |
| e.107 | A playful Rosenberg at Pattaya Beach, Thailand. |
| e.108 | Ann Rosenberg on balcony in bikini at Pattaya Beach, Thailand. |
| e.109 | Rosenberg on balcony at Pattaya Beach, Thailand. |
| e.110 | Rosenberg in front of “Nuts,” a store in Hong Kong. |
| e.111 | Ann Rosenberg in Hong Kong. |
| e.112 | Ann Rosenberg at Ocean terminal shopping centre in Hong Kong. |
| e.113 | Rosenberg in front of ship “Rotterdam” in Hong Kong harbor. |
| e.114 | Hong Kong Space Museum. |
| e.115 | Hong Kong Space Museum. |
| e.116 | The Peninsula Hotel, Hong Kong. |
| e.117 -e.119 |
Views from the Grand Hotel, Taipei, Taiwan. |
| e.120 | Blind masseur massaging Rosenberg. |
| e.121 -e.124 |
Buddhist temple, Taiwan. |
| e.125 | Rosenberg with Gordon Cheng, Taiwan licensee. |
| e.126 | Rosenberg with Cheng’s father. |
| e.127 | Rosenberg with Cheng’s father and uncle. |
| e.128 | Ann Rosenberg with Cheng’s mother and aunt. |
| e.129 | Ann and William Rosenberg, Taiwan. |
| e.130 | Rosenberg on the balcony outside room in Grand Hotel, Taipei. |
| e.131 | Ann Rosenberg, as above. |
| e.132 | Ceiling in the lobby of Grand Hotel, Taipei. |
| e.133 | Chang Kai Chek Memorial, Taipei. |
| e.134
-e.135 |
The Rosenbergs in front of the Chang Kai Chek Memorial, Taipei. |
| e.136 | Rosenberg with policeman at Chang Kai Chek Memorial, Taipei. |
| e.137 | Ann Rosenberg in front of gardens at Chang Kai Chek Memorial, Taipei. |
| e.138 | Statue of Chang Kai Chek. |
| e.139 | The Rosenbergs in front of statue of Chang Kai Chek. |
| e.140 | Guard at Chang Kai Chek Memorial, Taipei. |
| e.141 | Tokyo, Japan. |
| e.142 | Rosenbergs with children of Bob & Mary Shysman in Tokyo. |
| e.143 | Rosenberg and Mary Shysman with her children. |
| e.144 | Rosenbergs with Bob & Mary Shysman in Tokyo. |
| e.145 | Rosenbergs posed at chess set in Shysman home. |
| e.146 | Rosenberg outside Dunkin’ Donuts in Yokohama, Japan. |
| e.147 | Rosenberg inside Dunkin’ Donuts in Yokohama, Japan. |
| e.148 | The interior of Dunkin’ Donuts in Yokohama, Japan, showing the menu board in Japanese. |
| e.149 -e.152 |
Dunkin’ Donuts in Yokohama, Japan. |
| e.153 | Rosenberg with Bob Shysman, Yokohama, Japan. |
| e.154 -e.157 |
Dunkin’ Donuts second satellite store in Yokohama, Japan. |
| e.158 -e.161 |
Fujiya Hotel, Hakone, Japan. |
| e.162 | High school students met on the ropeway at Mt. Fuji, Japan. |
| e.163 | Ann Rosenberg on railway station, Hakone, Japan. |
| e.164 | Rosenberg on railway station, Hakone, Japan. |
| e.165 | Kikoso Inn, Hakone, Japan (dark print). |
| e.166 -e.167 |
Typical food display (plastic) in Japanese restaurant window. |
| e.168 -e.170 |
Miyako Hotel garden, Kyoto, Japan. |
| e.171 | Geishas in Kyoto, Japan. |
| e.172 | Street scene, Kyoto, Japan. |
| e.173 | Ann Rosenberg in front of flower store, Kyoto, Japan. |
| e.174 | Flowers, Kyoto, Japan. |
| e.175 -e.177 |
Rosenberg at Shinto shrine on steep hill behind Miyako Hotel, Kyoto, Japan. |
| e.178 -e.179 |
Ann Rosenberg, as above. |
| e.180 | View from the roof of the Miyako Hotel, Kyoto, Japan. |
| e.181 | Rosenberg, Kyoto, Japan. |
| e.182 | Mister Donut, Kyoto, Japan. |
| e.183 | Ann Rosenberg on stairs of a colorful cafe, Kyoto, Japan. |
| e.184 | School bus, Kyoto, Japan. |
| e.185 | Little girl in mall, Kyoto, Japan (blurred print). |
| e.186
-e.190 |
Nara deer park. |
| e.191 | Rosenberg in dragon smoking jacket, Mikayo Hotel, Kyoto, Japan. |
| e.192 -e.194 |
Ann & Bill Rosenberg pictured with Bob & Mary Shysman and an unidentified Japanese couple, Yokohama, Japan (b&w, 5×7). |
| e.195 | Rosenberg delivering talk at President’ Club Dinner, 1986 (4×5). |
| e.196 | William Rosenberg, Ralph Gabellieri, Nat Alterman and Robert Rosenberg, 1991 (4×6). |
3. Franchising
| e.197 | Convention, Kauai, 1/1982. |
| Record of trip to Singapore, Philippines, Thailand, Hong Kong, Taiwan, and Japan, February-March 1982. | |
|---|---|
| e.198 | Bill Levine (in white jacket), Rosenberg, Bill Cherkasky, and Jim Bugg (in red jacket). |
| e.199 | Rosenberg and unidentified woman at a podium. |
| e.200 | Rosenberg. |
| e.201 | Ann Rosenberg. |
| e.202 | Rosenberg, Jim Trethaway (in blue shirt), Bernie Browning, and Art Karp (with back to camera). |
| e.203 | Rosenberg mingling with various people. |
| e.204 -e.207 |
Rosenberg receiving IFA Educational Foundation award presented by Mr. Arthur Karp, Chairman of the IFA. |
| e.208 | Rosenberg at podium. |
| e.209 | Rosenberg pictured with Art Karp and Hy Swartz. |
| e.210 | Rosenberg pictures speaking with unidentified man. |
4. Horses
| The ‘Donut’ Horses, Florida, 9/74. | |
|---|---|
| e.211 | Best of Donut, P. Haughton. |
| e.212 | Best of Donut, 2nd Try. |
| e.213 | Best of Donut, 3rd Try. |
| e.214 | Best of Donut, 3rd Try. |
| e.215 | Fleet Donut, W. Haughton. |
| e.216 | Fleet Donut, Start, W. Haughton. |
| e.217 | Funny Donut, Finish. |
| e.218 | Quilla Donut, Start, W. Haughton. |
| e.219 | Quilla Donut, W. Haughton. |
| e.220 | Romantic Donut. |
| e.221 -e.223 |
At The Red Mile Track in Lexington, KY 1981. |
| e.224 | Rosenberg with Alan Finkelson, Lexington, KY 1981. |
| e.225 | Ann Rosenberg, Lexington, KY 1981. |
| e.226 -e.229 |
Rosenberg with crutch, Lexington, KY 1981. |
| e.230 | Wilrose Farms Dispersal Sale, Ann (wife), Bob (son), Bill, and Don (son), 10/31/1985. |
| e.231 | #117 Sedalia Lobell, SS-Summer Hill, 1985? Color, 5×5. |
| e.232 | #154 Atlanta Lobell, SS-Amour Hill, 1985? Color, 5×5. |
| e.233 | Rosenberg, Ann and unidentified man, 11/86. |
| e.234 | Max Hempt, Bill Rosenberg, 11/86. |
V. Videotapes
| Tapes | |
| 1: | Working On The Dream Sampler, Robert Sturgis Productions Minneapolis, MN 1990, 12 1/2 mins. Rosenberg is interviewed from 8:54-9:36. |
| 2: | Working On The Dream, Show #203, 24 mins. Rosenberg is interviewed from 4:45-5:55 and from 11:58-13:25. |
| 3: | Working On The Dream, Show #205, 24 mins.
Rosenberg is interviewed 10:41-16:52 about the beginnings of Dunkin’ Donuts. |
| 4: | Working On The Dream, Show #301, 23 mins. 1992. Rosenberg is interviewed 7:30-14:08 in segment called “True American Entrepreneur” – features brief biography of Rosenberg, Rosenberg talks about Dunkin’ Donuts, franchising and the American Dream. |
| 5: | Working On The Dream, Program For Success Infomercial, Robert Sturgis Productions Minneapolis, MN 1992, 28:19mins. 5:19: shot of Rosenberg in credits. 8:30: Rosenberg gives advice & motivational speech. 11-11:06: another shot of Rosenberg. |
| 6: | Working On The Dream, “Marketing Yourself” Robert Sturgis Productions Minneapolis, MN 1993, 22 mins. No mention of Rosenberg. Only short clip of him in opening credits. |
| 7: | Rombouts, Antwerp, Belgium, October 1983, 41:34 mins. 0:00-14:04: Rosenberg and others taste-testing coffee grounds. Rosenberg mostly in background. 14:05-41:34: Rosenberg vacationing in Acapulco, Mexico. |
| 8: | William Rosenberg Address to AVF Summer Meeting 1989, 20:40mins. Topic of speech is birth, growth, and future of franchising. |
| 9: | William Rosenberg home video, February 6, 1988, 45:06mins. Harness Horsemen International HHI Awards. 11:04-21:24: Rosenberg receives award and makes a speech. 21:24-33:23: Other awards given. 33:23-end: Playing tennis with family. |
| 10: | William Rosenberg home video, February 6, 1988, 45:06 mins. Harness Horsemen International HHI Awards. 11:04-21:24: Rosenberg receives award and makes a speech. 21:24-33:23: Other awards given out. 33:26-36:10: Nestlé commercial and movie previews. 36:10-end: Dirty Dancing (the movie) |
| 11: | William Rosenberg home video, February 6, 1988, 35:19mins. HHI Awards. 6:13-16:34: Rosenberg receives award and makes a speech. 16:49-27:22: “Racing From Meadowlands” TV interview with Rosenberg. Rosenberg talks about harness racing, breeding horses and his wife’s horse, Green With Envy. 27:22-32:08: Harness races that Green With Envy competes in. 32:08-35:19: Business Times on ESPN. Report on horse racing. |
| Tapes | |
| 1: | William Rosenberg Harvard Medical School Speech, May 28, 1988, 23:13 mins. 13:13-19:06: Presentation of gift to Rosenberg from Medical School, Rosenberg makes speech. 19:10-23:13: Family and friends of Rosenberg on yacht. |
| 2: | Duskin Pia, 1991. 12:17mins. Advertisement for buildings. Entirely in Japanese, no mention of Rosenberg or Dunkin’ Donuts. |
| 3: | “The Money Wheel,” Money Talk CNBC-TV “Franchises,” Dec. 1, 1992, 12:46mins. Mentions International Franchising Association. |
| 4: | Moneyline CNN TV “Franchises,” November 17, 1993, 2:43 mins. No mention of Rosenberg or Dunkin’ Donuts. |
| 5: | Dedication Ceremony for the William Rosenberg Chair in Franchising & Entrepeneurship, University of New Hampshire, June 11, 1994. Features Rosenberg on franchising, the founding of IFA, and quality and improvement. |
| 6: | First Business, USA Cable “Franchising” Parts 1&2, 6:34mins. Report on 34th International Franchise Convention in Las Vegas, Nevada, 1994. 1:32-1:53: Snippet of interview with William Rosenberg. |
| 7: | WPBT Program Trust Fund Cut #4, 1 min. Ad for Trust Fund listing donors. The William Rosenberg Family Foundation Fund for Programming is amongst them. |
| 8: | William Rosenberg interview with Arthur Lipper at the International Franchise Association Annual Meeting, January 30, 1985. (5:29 min.) |
VII. Oversized Items
| Articles of Incorporation of the International Franchise Association, February 19, 1960. State of Illinois Certificate of Incorporation for the International Franchise Association, February 19, 1960. A Century of Accomplishment 1901-2001, South Shore Chamber of Commerce. Commemorative album for the establishment of the William A. Rosenberg Professor of Medicine at the Dana-Farber Cancer Institute, May 27, 1988. |
September 10th, 2008 at 5:53 pm
Iam dioing a report for my entreprenuer class I have chosen William Rosenberg.