SMA: SportsMarketAnalytics

Dates of coverage: 
Some information goes back to 1993, but most from 1998 - present
Full text: 
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Access: 
Restricted to UNH users

Formerly known as SBRnet, SMA: SportsMarketAnalytics focuses on the sporting goods and sports marketing industry. It provides updated resources featuring market research and industry news covering all facets of the industry: sports equipment sales, sports participation, sports broadcasting, sports sponsorship, and sports marketing.

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